Microsoft is ending production of the Microsoft Surface Studio 2+, an innovative all-in-one PC originally developed for creative professionals and designers. This step marks the end of a product that, despite its extraordinary design and technical ambitions, never really managed to gain a foothold.
The most important facts in brief
- Microsoft is discontinuing production of the Surface Studio 2+ due to weak sales figures and outdated technology.
- Despite positive reviews for its design and display, the device was overshadowed by high prices and limited performance.
- The all-in-one PC failed to sufficiently convince the target group, which is influencing Microsoft’s strategic realignment.
Microsoft Surface Studio 2+: reasons for its discontinuation
It’s official. Due to a lack of market success, production of the Microsoft Surface Studio 2+ (€ 5,216.00 *) is being discontinued, as reported by Windows Central, among others. The all-in-one PC was introduced in 2022 as an update to the original Surface Studio. With its striking 28-inch touchscreen in 3:2 format and innovative zero-gravity hinge, it primarily appealed to creative professions such as designers and architects.
But even at market launch, the equipment was no longer up to date. The 11th generation Intel Core i7-11370H processor and the NVIDIA GeForce RTX 3060 laptop GPU were not enough to keep up with more powerful competitor products. Another point of criticism was the high starting price of over 4,000 US dollars.
This deterred not only private users, but also many potential business customers. At the same time, the device suffered from limited upgrade options, which is a key factor in the professional target group. The combination of an outdated interior and a high price-performance deficit meant that the Surface Studio 2+ was largely ignored on the market.
Microsoft Surface Studio 2+: Market and competition
All-in-one PCs are generally a niche product. While devices such as Apple’s iMac have an established fan base, Microsoft has never enjoyed the same success in this area. Customers often preferred more powerful or flexible alternatives, especially in the high-price segment, where the Surface Studio 2+ was positioned.
Conclusion
The decision to withdraw the Surface Studio 2+ from the market is a logical step in view of the weak sales figures and outdated hardware. In future, Microsoft could concentrate on investing its resources in more competitive and market-driven products. For creatives, however, the Surface Studio remains an example of innovative design that unfortunately failed to meet the needs of users.
