Amazon Fire TV Stick HD (2026): New streaming stick launches for 29.99 euros with Alexa+ and more power

Philipp Briel
Philipp Briel · 4 min. read

With the new Amazon Fire TV Stick HD (2026), Amazon is launching a revised version of its popular streaming stick. The new model is now available for pre-sale and offers a significant discount at launch. In addition to a more compact design and a faster processor, Amazon is focusing on the integration of Alexa+, the new AI-supported voice assistant.

The new stick is aimed at users who want to upgrade their TV at a reasonable price and at the same time gain early access to Amazon’s next generation of intelligent voice control.

  • Launch offer: Starts until June 4 for 29.99 euros instead of 44.99 euros
  • Alexa+ included: Buyers receive free early access to the AI voice assistant
  • More power: Around 30 percent faster processor than its predecessor
  • New interface: Faster navigation and up to 20 favorites on the start page

Amazon Fire TV Stick HD (2026) brings more power and smarter streaming functions

The new Amazon Fire TV Stick HD (2026) remains true to the familiar concept, but brings some targeted improvements. As usual, the streaming stick is connected directly to the TV via the HDMI port and transforms even older TV sets into modern smart TVs with access to streaming services, apps and games.

The most striking upgrade concerns the internal hardware. According to Amazon, the new model uses a more powerful processor, which is said to deliver around 30 percent higher performance than its direct predecessor. This is particularly noticeable when launching apps, switching between menus and general navigation.

The housing has also been redesigned. The stick is slightly more compact and slimmer, which makes installation easier, especially for HDMI ports that are difficult to access. Power is now supplied via USB-C, which makes the connection more modern. If the TV’s USB port does not provide enough power, a separate power supply unit can still be used.

Another focus is on the software. Amazon has given the Fire TV system a revised user interface which, according to the manufacturer, also benefits from the additional power. Menus respond more smoothly, content loads faster and the design looks clearer.

The new option to place up to 20 favorite apps and content directly on the start page is practical. This reduces unnecessary navigation and provides faster access to frequently used streaming services.

Amazon Fire TV Stick HD (2026) relies on AI in the living room with Alexa+

The integration of Alexa+, Amazon’s new AI-supported voice assistant, is particularly exciting. Buyers of the Amazon Fire TV Stick HD (2026) receive free early access to the beta version of the service.

Alexa+ should be able to do much more than traditional voice assistants. In addition to the familiar smart home control and media management, Amazon promises more intelligent conversations, more precise answers to complex questions and contextual support.

Amazon is thus following the current trend of integrating generative AI more strongly into everyday devices. The pricing structure is particularly interesting: after the end of the early access phase, Alexa+ will regularly cost 22.99 euros per month. For Prime members, however, the service will be available at no additional charge.

This makes the new Fire TV Stick not only a streaming device, but also an entry point into Amazon’s growing AI ecosystem. This could create additional added value in the long term, particularly in the smart home sector.

The combination of inexpensive hardware, increased performance and AI access seems particularly plausible. Amazon is clearly pursuing the goal of binding new Alexa+ users to its own system at an early stage.

The Amazon Fire TV Stick HD (2026) presents itself as a sensible evolution of the popular streaming hardware. The increased performance, the modernized user interface and the free Alexa+ access make the device particularly attractive at the start. At an introductory price of 29.99 euros until June 4, the stick offers great value for money before the regular retail price of 44.99 euros takes effect. Delivery starts at the beginning of June.