On August 24, 2026, Amazon raised prices for a large portion of its hardware lineup in Germany. The price increases affect Kindle e-readers, Fire TV streaming devices, Echo speakers, and eero mesh routers. For some models, the price increase is as high as 44 percent.
In summary:
- As of August 24, 2026, Amazon has raised prices for Kindle, Fire TV, Echo, and eero products in Germany.
- The price increases range from about 14 percent (eero) to 44 percent (Fire TV Stick HD, 4K Max, Fire TV Cube).
- Amazon cites increased costs for RAM and storage components as the reason for the move.
- The U.S. had already been affected a few days earlier, triggered by the global memory chip shortage in the wake of the AI boom.
These prices have changed on Amazon
According to consistent reports, the new prices have been in effect since August 24, 2026, in the German Amazon store. Anyone who still wants to see the old prices will usually only find them in clearance sales that override the new manufacturer’s suggested retail price.
Kindle: up to 36 percent more expensive
| Model | Old Price | New Price | Price increase |
|---|---|---|---|
| Kindle (16 GB) | €109.99 | €149.99 | about 36% |
| Kindle Paperwhite (16 GB) | €169.99 | €219.99 | about 29% |
| Kindle Paperwhite Signature Edition (32 GB) | €199.99 | €249.99 | 25% |
Fire TV Stick and Cube: Price increases of up to 44 percent
The Fire TV family is hit the hardest. Anyone looking for an affordable streaming device will now pay noticeably more than they would have just a few days ago.
| Model | Old Price | New Price | Price Increase |
|---|---|---|---|
| Fire TV Stick HD | €44.99 | €64.99 | about 44% |
| Fire TV Stick 4K Select | €54.99 | €69.99 | about 27% |
| Fire TV Stick 4K Plus | €69.99 | €84.99 | about 21% |
| Fire TV Stick 4K Max | €79.99 | €114.99 | about 44% |
| Fire TV Cube | €159.99 | €229.99 | about 44% |
Echo and eero: Moderate but Noticeable Price Increases
| Model | Old Price | New Price | Price Increase |
|---|---|---|---|
| Echo Dot (5th Gen.) | €64.99 | €79.99 | about 23% |
| Echo Show 11 | €219.99 | €249.99 | about 14% |
| eero 7 | €349.99 | €399.99 | about 14% |
| eero Pro 7 (2-pack) | €699.99 | €799.99 | about 14% |
Why is Amazon raising prices right now?
An Amazon spokesperson told several news outlets that the company is responding to “significantly increased costs for RAM and memory components” and had tried to absorb these additional costs on its own for as long as possible. The backdrop to this is a global shortage of NAND flash and DRAM memory chips, which industry observers have come to call “RAMaggeddon.” The trigger for this is the massive expansion of AI data centers, which require huge amounts of memory for training and operating large language models, thereby tying up the available manufacturing capacity of memory manufacturers.
Amazon is not alone in taking this step. Apple and the streaming provider Roku have also raised their device prices in recent weeks due to similar supply chain issues.
First the U.S., then Germany
The price increase was not initially announced in an official Amazon statement but was uncovered on August 21 and 22, 2026, by U.S. media outlets such as Fortune and Engadget after users and price comparison sites had quietly noticed higher prices for Echo, Kindle, Fire TV, and eero in the U.S. store. Just a few days later, on August 24, prices followed suit in the German Amazon store. According to reports so far, Ring products were excluded from the price increase.
What Buyers Should Know Now
Orders that have already been placed are not affected by the price increase. Anyone planning to buy a new Fire TV device or a Kindle anyway should carefully check current deals: For some models, the actual selling price is still below the new manufacturer’s suggested retail price due to ongoing discount promotions, which may initially obscure the price increase.
Conclusion
Amazon’s latest price increase affects virtually the company’s entire hardware lineup; for some Fire TV and Kindle models, the price hike amounts to nearly half of the previous price. Amazon has not yet indicated whether or when further adjustments will follow. However, as long as the global memory chip shortage persists, the upward trend in electronics prices is unlikely to remain a one-time anomaly.
