Following Nvidia, AMD also appears to be raising its graphics card prices: A leaked table showing AMD’s suggested online retail prices (SEP) indicates price increases of 5.6 to 20 percent for six Radeon models in the RX 9000 series for the third quarter of 2026—initially, apparently, only for the Chinese market.
The RX 9070 XT is hit the hardest, with a 20 percent increase
The table, published on the Chinese platform Weixin/Channel Gate, lists the recommended online selling prices for the Radeon RX 9070 XT, RX 9070, RX 9070 GRE, RX 9060 XT 16GB, RX 9060 XT 8GB, and the older RX 7650 GRE. The RX 9070 XT is the hardest hit: Its SEP is set to rise to 6,999 yuan, equivalent to about 900 euros—an increase of 20 percent. By comparison: The card’s regular MSRP in China is 5,599 yuan (approx. 720 euros), and 689 euros here in Germany.
Just recently, AMD released the power-efficient RX 9060 XT LP, an efficiency variant of the mid-range GPU. The Radeon RX 9060 XT with 16 GB of video memory follows with a 16.28 percent price increase to 4,299 yuan (about 550 euros). For the remaining models, price increases range from 5.6 percent for the RX 7650 GRE to 13.05 percent for the RX 9070 GRE; with the RX 9070 and the RX 9060 XT 8GB falling in between at 7.14 percent and 12.91 percent, respectively.
AMD is following Nvidia’s lead—but more moderately
AMD is said to have informed its board partners as early as the end of July about rising costs for Radeon graphics cards. The manufacturer is thus following a trend that Nvidia has already set more clearly with its RTX 50 series graphics cards—where prices have risen significantly in some cases. At AMD, the price increases have been more moderate so far, but they also affect the entire current Radeon lineup.
The cause lies in the well-known memory and component crisis, which has been weighing on the entire PC and console industry for months and has already led to price increases for memory, SSDs, and finished products. Whether and when the higher SEP prices will also take effect outside of China remains to be seen—the table explicitly refers only to the Chinese market.
Source: Computerbase
