With the Apple AirTag 2, Apple is taking smart tracking accessories to a new level. The second generation of the popular tracking tag impresses with significantly improved range, more precise location, higher volume and enhanced security functions. In combination with the “Where is?” network, the result is a powerful system that can be used to locate everyday objects such as keys, rucksacks or luggage even more reliably. The new AirTag is therefore positioned not only as a practical gadget, but also as a firmly integrated part of the Apple ecosystem for greater overview, security and convenience in everyday digital life.
- Up to 50 % greater range thanks to new ultra-wideband chip
- 50% louder speaker system for faster retrieval
- Integration in “Share object location” for secure sharing of locations
- Improved security and data protection functions
Apple AirTag 2 with new technology and significantly greater range
The Apple AirTag 2 is the first to use the second-generation ultra-wideband chip, which is also used in current Apple devices such as the iPhone 17 family and the Apple Watch Ultra 3. This new hardware basis ensures noticeably improved location accuracy and up to 50 percent greater range for the “precise search” function. Users are now guided even more precisely to lost objects via haptic, visual and acoustic feedback – even from a greater distance.
In addition, a new Bluetooth chip extends the detection range within the “Where is?” network. Particularly practical is the first-time support of “Precise Search” on compatible Apple Watches, which makes it possible to find things directly from the wrist. The interaction of iPhone, Apple Watch and AirTag 2 creates a seamless tracking experience that is clearly noticeable both in everyday life and when traveling.
Another key upgrade concerns the integrated speaker. Thanks to the revised internal design, the new AirTag is 50 percent louder than its predecessor and can be heard from up to twice the distance. In combination with a new signal tone, this makes it much easier to find objects such as keys, purses or bags – even in confusing environments such as homes, offices or public spaces.
Intelligent networking, data protection and sustainable design
At the heart of the Apple AirTag 2 remains the “Where is?” network, a global crowdsourcing system made up of millions of Apple devices that provide anonymous and encrypted location assistance. If an AirTag is outside the Bluetooth range of your own iPhone, other Apple devices in the vicinity take over the location determination and send the position securely back to the owner.
The “Share object location” function is a new feature. This allows the location of a lost item to be securely shared with trusted third parties, such as airlines, for a limited period of time. Apple is already cooperating with over 50 airlines to make the recovery of lost luggage more efficient. Access is strictly regulated, time-limited and fully encrypted – sharing ends automatically or can be deactivated at any time.
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Apple also sets clear standards when it comes to security. The AirTag 2 does not store any location histories, all data is end-to-end encrypted and protected by changing Bluetooth identifiers. Cross-platform warning messages prevent unwanted tracking, effectively making misuse more difficult.
Apple also consistently pursues ecological goals: The housing is made of 85 percent recycled plastic, the magnets contain 100 percent recycled rare earth elements and the packaging is completely fiber-based. Despite the technical innovations, the design remains compatible with existing AirTag accessories, which supports sustainability and reusability.
Conclusion
The Apple AirTag 2 is a consistent upgrade that noticeably improves range, location accuracy, volume and security. The close integration into the Apple ecosystem, the “Where is?” network and new functions such as “Share object location” create a powerful tracking system for everyday use and on the move. Apple’s price remains attractive: the AirTag 2 is available for 35 euros as a single pack or 119 euros as a 4-pack. It is now available at apple.com/en, in the Apple Store app and from authorized retailers – including free personalized engraving.
