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Apple announces new product launches without an event

Apple has announced product presentations for the coming week. However, the tech company intends to forgo the classic event in the form of a keynote. Instead, the new products will be presented via press releases, selected videos and media briefings. Meanwhile, we already know what new products will be unveiled. The main focus is likely to be on new Mac models with the powerful M4 chip.

The most important facts in brief

  • The focus is likely to be on new Macs with the M4 chip.
  • Models such as the Mac mini, MacBook Pro and iMac are considered safe.
  • The Mac mini could get a fresh design, while macOS 15.1 brings new AI features.

The Apple M4 chip and new Mac models

A central topic of the upcoming product presentations is likely to be the M4 chip, which, according to speculation, represents the next evolutionary stage in Apple’s own processor development. The new M4 chip is already being used in the current iPad Pro (€ 1069.00). The M chip series has been continuously developed since the M1 chip in 2020, and now the next generation is said to be integrated in the new MacBook Pro, iMac and Mac mini.

A leak by Russian tech influencers has already shown what the result could look like in the upcoming MacBook Pro. Like its predecessors, the M4 chip could appear in several versions – such as the M4 Pro and M4 Max – which are tailored to different performance requirements and target groups. The new Mac mini, which is to be equipped with the M4 chip, is also likely to have a more compact and modern design.

The iMac is also expected in a revised version, possibly in several colors. The target group of professional users is likely to be particularly interested in the new MacBook Pro, as this device is traditionally equipped with more powerful versions of the chips and is suitable for creative applications such as video editing and graphic design. In its current version with M3-Pro chip, 18 GB RAM and 512 GB SSD, it still costs € 2099.00.

macOS 15.1 and the role of “Apple Intelligence”

In addition to the hardware, the new macOS 15.1 operating system could play an important role. Apple has leaked some information in advance about “Apple Intelligence”, an AI feature that will be included in the new macOS. This function could work in a similar way to personal assistants, automating certain tasks or adapting applications and content to the user’s needs.

For example, the automatic arrangement of windows, the analysis of user data or recommendations for apps that are helpful in the user’s workflow could be among the features. This puts Apple in direct competition with products from Google and Microsoft, which have been using AI solutions in their products for years.

Conclusion

With the upcoming product releases, Apple will most likely bring numerous innovations that affect both hardware and software. However, the lack of a classic keynote is likely to leave a bitter aftertaste, at least for fans of the tech company. It remains to be seen whether press releases and media letters will generate the same enthusiasm as a live event.

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