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The new Apple iMac with M4: Powerful performance and smart features in vibrant colors

Apple has unveiled the new iMac, equipped with the advanced M4 chip and a completely new approach to artificial intelligence, Apple Intelligence. The ultra-thin iMac not only scores with 1.7 times faster performance compared to the previous M1 model, but also with innovative features and a selection of new colors that add a personal touch to any work or living space.

The most important new features at a glance

  • M4 chip: Up to 1.7 times faster performance for everyday tasks and 2.1 times faster for demanding workflows.
  • Apple Intelligence: An AI system for more efficient use and communication on the Mac.
  • 24″ 4.5K Retina Display: New option with anti-glare nano-textured glass.
  • Enhanced connectivity: Thunderbolt 4, Wi-Fi 6E and USB-C compatible accessories.

Powerful M4 chip for maximum efficiency

With the M4 chip, Apple is taking the performance of the iMac to a new level. The powerful processor is optimized for complex applications such as photo editing and gaming and offers up to 2.1 times the computing power of the iMac with M1. With 16 GB of shared memory, which can be optionally expanded to up to 32 GB, resource-intensive tasks can be performed faster and more smoothly.

Apple iMac
Image: Apple

The iMac shows its strengths particularly in creative applications: software such as Adobe Photoshop and Premiere Pro benefit from the new graphics and computing capabilities and make editing complex projects more efficient. Gamers also experience smoother performance and higher frame rates, which is particularly relevant for new titles such as “Civilization VII”.

Apple Intelligence: AI-supported functions on the Mac

A highlight of the new iMac is Apple Intelligence – a smart platform for AI-based applications that focuses on user privacy. This new technology supports users with system-wide writing tools that enable text enhancements, corrections and summaries. The revised Siri voice assistant can be operated by voice input as well as by keyboard, which makes it particularly flexible to use.

Apple iMac
Image: Apple

Apple has also integrated the ChatGPT service into Siri so that the iMac voice assistant can provide better support for everyday work. This AI tool works entirely locally on the device, with more complex tasks running securely via Apple’s Private Cloud Compute. Data protection is a top priority: Apple ensures that IP addresses are hidden and no data is stored by OpenAI.

However, Apple Intelligence will not be coming to Europe until April 2025 and is currently reserved for all other regions.

Vibrant colors and an improved display

The iMac with M4 is available in a range of new colors, including green, yellow, orange, pink, purple, blue and silver. The back of the device is in vibrant colors, while the front is more subtle. Matching accessories, such as the Magic Keyboard and Magic Mouse with USB-C port, round off the color concept.

For optimum image quality, the 24-inch 4.5K Retina Display now offers an optional nano-textured glass option that minimizes reflections. This feature is particularly useful in bright rooms or shop windows and ensures a distraction-free viewing experience.

Improved video and audio components for video conferencing

The iMac with M4 is equipped with an improved 12MP center stage camera that optimizes video conferencing. Thanks to the desktop view and automatic image centering, participants always remain in focus. This function is ideal for teaching situations or creative presentations. Audio quality is ensured by a 6-speaker system and studio-quality beamforming microphones, making the new iMac particularly versatile for home office and leisure activities.

Advanced connectivity and comprehensive networking options

The connectivity of the iMac has also been further developed: With four Thunderbolt 4 ports, users can connect a wide variety of accessory devices and up to two external 6K displays. Wireless connectivity is also optimal with Wi-Fi 6E and Bluetooth 5.3. The iMac also supports Touch ID, making it secure and easy to change users or make purchases via Apple Pay.

Environmentally friendly design and sustainable materials

The iMac with M4 is designed with the environment in mind. The base is made entirely of recycled aluminum, and recycled materials such as gold and copper are used in the internal components. The packaging is now also completely fiber-based, a step towards Apple’s goal of eliminating plastic in packaging by 2025.

Conclusion

The new iMac with M4 not only brings a performance boost, but also a host of user-friendly and AI-powered features that make everyday life easier. With a wide range of colors and improvements in display, audio and connectivity, this iMac is a versatile companion for work and play. The new iMac is available from €1,499 and can be pre-ordered now. Delivery starts on November 8th.

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