
Apple kicks off 2025 with a host of exciting new products and innovations that could shape the technology industry. From new iPhones and MacBooks to developments in the smart home sector – analysts like Mark Gurman in the Power On newsletter expect a year full of product updates and technical advances. Here is an overview of the most important innovations.
The highlights at a glance:
- iPhone SE 2025: New design in the style of the iPhone 14 with Face ID.
- M4 MacBook Air and iPad 11: Powerful updates in the first quarter.
- iPhone 17 Air: Ultra-thin design with Apple’s first own modem.
- Apple Watch SE and Ultra 3: Fresh design and new health functions.
iPhone SE 2025: A budget iPhone with style
In the Power On newsletter, Mark Gurman talks about the Apple innovations for 2025 and when he expects them. According to Gurman, the year will begin with a highlight: Apple will launch the iPhone SE 2025, which may be called the “iPhone 16E”. The model will be redesigned in the style of the iPhone 14, including Face ID and support for Apple Intelligence. Despite an expected price increase, it remains an attractive option in the entry-level segment. In order to tap into markets in emerging countries, the greatly reduced iPhone SE could continue to be available in 2022.
Powerful MacBooks and iPads in the first quarter
In the first quarter of 2025, Apple will launch new versions of the MacBook Air in 13- and 15-inch variants. These models are based on the new M4 chip, while the M3 models are being phased out. The iPad 11, which is equipped with the powerful A17 Pro chip and 8 GB RAM, is released at the same time. These updates put the entry-level iPads on a par with the current iPad Mini.
More iPad innovations and Magic Keyboards
In spring, the focus will be on further iPad models and accessories. Apple is planning to introduce new iPad Airs with M4 chips to bring them closer to the iPad Pro series. This will be accompanied by two new Magic Keyboards, which will further increase the productivity of the tablets.
Mac Studio and AirTags 2: Updates for professionals and everyday users
The Mac Studio will be upgraded to M4 Max and M4 Ultra in the first half of the year, catapulting it ahead of the Mac Mini once again. Apple is also planning the introduction of AirTags 2, which are expected to come onto the market in spring. These small tracking devices should be even more powerful thanks to technical improvements.
Exciting September: iPhone 17 and Apple Watch 11
Apple will cause a stir with new models in September. The iPhone 17 features an ultra-thin design that could be marketed as the “iPhone Air”. This innovation could lay the foundation for foldable devices. The model will also be equipped with Apple’s first own modem and the powerful A19 chip.
With the Apple Watch models, users can expect technical innovations such as hypertension detection and 5G RedCap network access. The Apple Watch Ultra 3 will receive additional functions such as satellite connectivity, while the Apple Watch SE is to undergo a redesign.
Smart home products and visions for the future
Apple is planning updates for the HomePod mini and the Apple TV Box. Things look less optimistic for fans of the Apple Vision Pro: A successor might not appear until 2026. Instead, Apple is working on a slimmed-down version or smart glasses in the style of the Meta Ray-Ban glasses.
In the smart home sector, a new AI hub is in development, but is being delayed due to software problems (codename “Pebble”). The launch is now expected for the second half of 2025 at the earliest.
Conclusion: a year full of innovations
2025 promises to be an exciting year for Apple enthusiasts. With impressive upgrades like the iPhone 17 Air, powerful M4 chips and advanced health features on the Apple Watch, Apple covers a wide range of interests. Although some products such as the AI Hub and Vision Pro 2 are still a long way off, Apple is once again demonstrating its innovative strength and strengthening its position as a leading technology company.