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Apple Intelligence: The AI update is here – just not in Europe

Apple has unveiled a comprehensive AI update for iOS, iPadOS and macOS with the introduction of Apple Intelligence, which is set to usher in a new era for personal intelligent assistants. Users now have access to powerful functions that make it easier to interact with texts and images, offer advanced search options and enable dialog-oriented use of Siri. The special feature: Apple promises the highest data protection standards through processing on the devices themselves.

Features of Apple Intelligence at a glance:

  • Advanced writing tools: customizable text revisions, suggested corrections and summaries in all popular apps.
  • Improved Siri integration: More natural speech and contextual communication for efficient task completion.
  • Smart photo search: Advanced visual search and removal of distracting objects.
  • Focus on data protection: Private Cloud Compute protects data processing without external storage.

Writing tools for every need

Users can customize texts with the system-wide writing tools. Apple Intelligence offers a wide range of options here: Texts can be reworded in different tones, checked for grammar and word choice and summarized in a compact form. This allows both emails and notes to be improved efficiently.

Particularly practical: the functions are available in all common apps such as Mail, Messages and even third-party applications. These writing tools also allow text passages to be converted into tables or lists as required.

Apple Intelligence
Image: Apple

The “Rewrite” feature allows you to create different text versions, depending on whether a professional, friendly or compact tone is desired. The “Proofread” function checks for possible improvements and provides explanations that enable a targeted selection of changes. Summarizing long texts also saves time and provides a quick overview of essential content.

Siri becomes more contextual and intuitive

Apple has added numerous new functions to Siri and optimized the design. Siri now shows its activity on the iPhone and iPad with a glowing animation along the edges of the display. On the Mac, Siri can be positioned individually on the screen, making it easier to access while working. Another new feature is the ability to type requests, which increases flexibility when switching between text and voice commands.

Thanks to improved context processing, Siri can now “carry” information between queries and understand contexts better. In addition, the voice assistant can answer detailed questions about Apple features – such as screen recording or WiFi settings – and provide users with interactive guidance. Siri’s interaction options in Apple and third-party apps will be further expanded, so that hundreds of new actions will be possible in the future.

Enhanced intelligence in the Photos app

Apple Intelligence is bringing a range of new features to the Photos app that will revolutionize image search and editing. Users can now search for content using natural language by simply describing what they are looking for – be it a specific picture of a person or a scene in a video.

This AI-powered search allows users to jump to specific moments in the video. In addition, the Photos app offers intelligent completion suggestions to speed up the search process.

With the new Clean Up feature, distracting elements in images can be removed without affecting the actual motif. In addition, the “Review” feature allows users to automatically create personalized movies from their photos and videos – simply by entering a short description, which Apple Intelligence then converts with the appropriate media from the albums.

Data protection at the next level

Apple relies on a comprehensive data protection concept for Apple Intelligence. Many functions that require high computing power run directly on the devices so that data processing remains within the privacy of the user. For more complex tasks, Apple is introducing Private Cloud Compute, which transfers the AI computing power to the cloud, but neither stores data nor shares it with third parties.

This allows sophisticated AI processes without any security risk for private information. It is particularly noteworthy that Apple has its cloud security architecture reviewed by independent experts, a first in the industry.

In addition, the integration of ChatGPT will be available as an option in December. Users can use the service anonymously and without an account, whereby data protection precautions such as encrypted IP addresses apply. Those who wish can also connect a ChatGPT account for extended features.

Conclusion

Apple Intelligence represents a significant advance in intelligent device interaction and promises to simplify everyday life for users, be it through personalized writing tools, improved Siri usage or intelligent image search. Data protection is the top priority: all new functions have been designed so that they can be processed on the device or alternatively secured via the private cloud compute.

The Apple Intelligence features are available immediately and, according to Apple, are just a foretaste of upcoming updates in the coming months. However, users in Europe will have to be patient, as Apple Intelligence will not be launched here until April 2025.

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