The ASUS Zenfone 12 Ultra was unveiled today and stands out as a premium smartphone with a combination of elegant design, innovative technology and sustainable materials. With powerful hardware, AI-powered features and a clear focus on usability and sustainability, ASUS is setting a new standard in the high-end smartphone segment.
Highlights at a glance:
- Display and design: 6.78-inch screen, modern design made from recycled materials.
- Processor: Snapdragon 8 Elite Mobile Platform for maximum performance.
- Camera: 50 MP main camera with 6-axis gimbal and other professional camera functions.
- AI tools: Extensive AI-supported functions for everyday life and productivity.
- Sustainability: Housing made from recycled aluminum and FSC™-certified packaging.
A design that combines elegance and sustainability
The Zenfone 12 Ultra impresses with a high-quality finish that combines aesthetics and environmental awareness. The semi-gloss glass and the slim, rounded edges not only give the smartphone a modern look, but also ensure a pleasant feel.
Thanks to its IP68 certification, it is water and dust resistant and therefore ideally equipped for everyday use. The casing is made from 100% recycled aluminum, while the screen contains 22% recycled glass. The device is packaged in FSC-certified materials. Available in the colors Sage Green, Ebony Black and Sakura White, it appeals to users who value both design and environmental aspects.
Top class camera technology
The Zenfone 12 Ultra’s triple camera system takes mobile photography to a new level. The 50 MP main camera with Sony Lytia 700 sensor and an innovative 6-axis hybrid gimbal delivers razor-sharp photos and videos, even in motion.
The system is complemented by a 32 MP telephoto lens with 3x optical zoom and a 13 MP ultra-wide-angle lens with a 120° field of view. Even the selfie camera impresses with a 32 MP RGBW sensor for clear, detailed shots.
The advanced AI camera functions include:
- AI Tracking: precise focusing on people and animals.
- AI Portrait Video 2.0: Cinema-like videos with adjustable bokeh.
- AI Voice Clarity: Real-time reduction of ambient noise.
- AI Magic Fill: Removal of unwanted elements from photos.
- AI Unblur: Optimization of blurred images.
Intelligent tools for everyday life
The Zenfone 12 Ultra offers a wide range of AI tools that make everyday life easier:
- AI Transcript 2.0: automatic transcription and summary of meetings.
- AI Document Summary: Quick extraction of key information from documents.
- AI Call Translator 2.0: Real-time translations for calls and chats.
- Circle to Search: Intuitive search function by simply circling screen elements.
All functions can be used either cloud-based or offline to ensure maximum flexibility and data protection. ASUS relies on the device’s own NPU, which also offers high efficiency in offline mode.
Impressive performance and battery life
The Zenfone 12 Ultra is powered by the Snapdragon 8 Elite Mobile Platform, which ensures smooth performance. The 5500 mAh battery guarantees an impressive runtime of over 26 hours and supports Qi 1.3 wireless charging. With WiFi 7 readiness and a brilliant display, the smartphone is equally suitable for work, leisure and gaming.
Conclusion and availability
The ASUS Zenfone 12 Ultra combines design, performance and innovation in a device that appeals to both technology fans and environmentally conscious users. With a recommended retail price of €1,099, it is available now from participating retail partners. ASUS is offering an introductory discount of €100 until February 28. Further information is available on the official ASUS website.
