The decentralized social network Bluesky presented a new AI assistant at this year’s Atmosphere conference: “Attie” is designed to enable anyone to create their own personalized feeds without a single line of code – simply by using natural language input. Under the hood, the tool works with the Claude AI model from Anthropic, which is also behind the chatbot of the same name.
Attie: an independent, agent-based social app
Important to understand: “Attie” is not part of the well-known Bluesky app, but an independent product. Interim CEO Toni Schneider explained this to TechCrunch. The app is being developed by a new team led by Jay Graber – the former Bluesky CEO has relinquished her position as Chief Executive in order to devote more time to developing and building. Schneider describes it aptly: “She just wanted to build more.”
Technically, “Attie” is based on the AT protocol (atproto for short) – the open basis on which Bluesky itself runs. This means that anyone who logs in with their Atmosphere login – i.e. their account for each app in the AT protocol ecosystem – can use Attie immediately. As the system is open and cross-app, the AI assistant understands what a user is interested in and what content moves them right from the start. The first beta testers are the participants of the Atmosphere conference.
Feeds by voice input – no code required
The core promise of “Attie” sounds seductively simple: you type in natural language what you want to see – and the AI assistant uses this to create a customized feed. Similar to chatting with a modern chatbot, a simple request such as “Show me posts about indie games and data protection” is enough – and Attie does the rest.
In the current beta phase, the functionality is still limited to creating and displaying such feeds. In the future, however, it should also be possible to use the feeds directly in Bluesky or other atproto apps. In the long term, Bluesky is even planning to enable users to develop their own social apps based on Attie and to build tools for others – in the spirit of an open ecosystem.
Relevant context from basic-tutorials.de: Anthropic, the manufacturer of Claude, had also recently significantly upgraded its free Claude plan and released new features such as file creation and connectors. The new Claude Sonnet 4.6 was also recently presented as a powerful AI model for productive applications.
“AI should serve people, not platforms”
Jay Graber also used the announcement to clearly position himself against large tech companies. Current AI systems are primarily used by established platforms in their own interests – for example, to increase dwell time, collect data and keep algorithms under lock and key. Bluesky takes a different approach: an open protocol puts control directly in the hands of users.
Interim CEO Schneider also emphasizes the human-centric nature of the project. Attie is an “AI product that is really geared towards people” – with the aim of using technology that is actually useful instead of just optimizing engagement metrics.
100 million dollars in funding – no crypto
The implementation of the ambitious plan is financially secured: Bluesky recently completed a 100 million US dollar financing round. According to Schneider, this means more than three years of runway – stability not only for Bluesky itself, but for the entire ecosystem surrounding the AT protocol. During this time, the integration of data protection controls into the protocol will also be driven forward, as the network now has around 43.4 million users.
One thing that is expressly not planned, despite investors from the crypto environment, is the integration of cryptocurrencies. Schneider made it clear that crypto investors are advocates of decentralization – not payment enthusiasts. In terms of monetization, models such as subscriptions or hosting services for own community servers are being examined instead.
Conclusion: Bluesky brings AI-supported feed personalization without hurdles
Bluesky is taking an interesting approach with “Attie”: instead of using AI primarily for engagement optimization, it is intended to help users actively shape the decentralized ecosystem. The combination of an open AT protocol and Claude-based AI sounds like real added value – especially for anyone who prefers to curate their own social feeds rather than being fed by opaque algorithms. It remains to be seen whether “Attie” will make the leap from beta tool to established app. In any case, the approach is fresh and consistent.
