Headphone manufacturer Bose is thinking about offering additional features for its devices in a subscription model. Paying subscribers should then look forward to further improvements that are exclusively available to them. The Bose headphone subscription model has a bitter aftertaste.
Bose headphone subscription: really conceivable?
In an interview with The Verge, Bose CEO Lila Snyder talked about the possible subscription model, among other things, but it hasn’t been decided yet. The concept is almost one-to-one reminiscent of Mercedes’ idea of offeringhigher acceleration on its electric cars only by paying a subscription fee.
However, Snyder still sees several difficulties in the model. Even when it comes to exploring what features could be hidden behind a subscription. “I think it’s a test-and-learn situation. Sometimes things that you think add value to users and that you think customers would pay more for are not the right things. Other things you never thought might be,” Snyder said.
It would be a long road to figure out what features and functions there are that not everyone necessarily needs, but could be a real value-add for some. Here you have to explore different options over time and think about it, he said. However, nothing has been decided in this area yet.
Snyder does not go into more detail, but if the model is actually implemented, it will be limited to additional functions. Whatever is meant by that.
After all, manufacturers like Sony and Sennheiser are just making their headphones fit for multipoint connection with several devices with an update. A feature that even the Earbuds II do not currently offer. And one that is certainly not absolutely necessary for every user.