CES 2023: LG presents OLED TVs Z3, G3 and C3

At CES 2023 in Las Vegas, LG unveiled its new OLED smart TVs for the 2023 model year. The LG Z3, G3 and C3 model series come up with exciting innovations and a picture that is up to 70 percent brighter.

CES 2023: The new LG OLED TVs in detail

In a press release for CES 2023, LG has officially unveiled its new OLED smart TV sets. So far, the manufacturer is only focusing on the C3, G3 and Z3 model lines, while there is still no sign of the entry-level A3 and B3 models.

All new models have the alpha9 Gen6 AI processor installed. The latest processor in the Alpha series uses LG’s advanced AI-powered Deep Learning technology to deliver superior picture and sound quality.

With premium picture quality, powerful image processing technologies and an improved webOS platform that includes even smarter features and services, LG’s new OLED TVs are making noticeable gains.

AI Picture Pro offers enhanced upscaling for greater clarity, and improved Dynamic Tone Mapping helps bring out depth and detail in every image. In addition, image processing technology allows faces and objects to be recognized and refined. The result is said to be a lifelike HDR display.

AI Sound Pro, on the other hand, is said to provide virtual 9.1.2 surround sound through the TVs’ built-in speakers. Through WOW Orchestra, the TVs can also be wirelessly connected to LG’s latest soundbars, such as the recently launched LG SC9 and SE6, for even more powerful, realistic sound when paired together.

Better picture, more settings

New to the LG OLED evo G3 series is Brightness Booster Max technology, which features a brand-new light control architecture and light enhancement algorithms to increase brightness by up to 70 percent, at least in the 55-, 65- and 75-inch diagonal models.

The brightness is mapped and controlled with pixel accuracy, which should allow for a sharper and more realistic picture. The G3 series has also changed its design and is now supposed to look even more elegant. Thanks to the One Wall design, there is no visible gap left after wall mounting.

All of this year’s models are equipped with the latest webOS version and include the redesigned All New Home user interface, which can be further personalized with so-called “Quick Cards”.

These can be categorized into different groups such as home office, gaming, music or sports. Based on your own viewing behavior as well as viewing habits, the more advanced webOS ensures that you should receive personalized recommendations based on your own preferences.

“In addition, AI Concierge provides each user with a curated list of content based on their past usage and search queries, offering a selection of relevant content to browse,” according to the manufacturer.

Also suitable for gamers

The new LG OLED smart TVs unveiled at CES 2023 are of course also suitable for gamers. For example, they support HDMI 2.1a and are certified for the recently announced Quick Media Switching VRR (QMS-VRR).

QMS-VRR eliminates the momentary black screen when switching between content from different sources connected via the TV’s HDMI 2.1a-compatible ports.

The response time of the new smart TVs is also 0.1 milliseconds on up to four HDMI 2.1a connections. There’s also a Game Optimizer that allows you to quickly select and switch between gaming-specific features like game genre display presets. Settings for Nvidia G-Sync, FreeSync Premium and variable refresh rate (VRR) are also accessible via the Game Optimizer.