Google has significantly expanded the Circle to Search function with a new update. In future, several objects on the screen can be marked and searched simultaneously – from complete outfits to complex image content. The new feature will initially be launched on the Samsung Galaxy S26 series and the Google Pixel 10 and will be rolled out to other Android devices in the coming weeks.
- Multiple selection: Search for multiple elements in an image at the same time
- Improved visual analysis thanks to Gemini 3
- Direct access to shopping including virtual try-on (selected countries)
- Initially available on Galaxy S26 series and Pixel 10
Circle to Search gets smarter: multiple searches directly on the screen
Since its launch, Circle to Search has established itself as an intuitive way to analyze content directly on the smartphone display. Products, places or objects can be identified by circling, tapping or highlighting them without having to switch apps. With the latest update, Google is now going one step further: instead of just capturing a single element, several areas can be selected simultaneously.
In concrete terms, this means that in an image with different objects – such as pieces of furniture in a living room or several animal species in a nature photograph – the system recognizes all selected elements simultaneously. For example, Circle to Search identifies different types of fish in an aquarium image and provides suitable information, images and further links. This is made possible by advanced “query fan-out” technology, which combines and intelligently evaluates several search queries in the background.
The technical basis is the new generation of Google Gemini. The model analyzes the image contextually, creates a multi-stage plan for object recognition and executes several search processes simultaneously. The results are then combined and displayed in a structured manner. This creates a significantly more comprehensive search experience, which offers noticeable advantages, especially for complex motifs or sources of inspiration.
Focus on fashion and inspiration: Circle to Search as a shopping tool
The fashion and lifestyle sector is a particularly fast-growing area of application. According to Google, shopping-related search queries are among the most frequent areas of application for Circle to Search. The new multiple search function makes it possible to analyze complete outfits in a single step – including jackets, trousers, shoes and accessories.
On supported devices, it is sufficient to mark several items of clothing on the display. Circle to Search recognizes each individual item, displays similar products and links to matching offers. This creates a kind of visual mood board with direct access to online stores.
Google goes even further in selected markets such as the USA, UK, Australia, Canada, India and Japan, where a virtual fitting room is already available. Users can try on clothes digitally from product lists. On the Galaxy S26 series and the Pixel 10, access is direct from Circle to Search – without any detours via separate apps.
The update opens up additional visibility for retailers and brands, as multiple visual results are displayed for each search query. At the same time, users benefit from a significantly more efficient inspiration and research function that integrates seamlessly into everyday Android life.
Conclusion
Google is taking Circle to Search to a new level with multiple searches. The combination of AI-supported image analysis, parallel object recognition and direct shopping integration makes the function more versatile than ever. The rollout will start on the Samsung Galaxy S26 series and the Pixel 10, and an expansion to other Android devices has been announced. In terms of price, the function remains part of the respective device software and can be used at no additional cost.
