All those who have been on the PC for a while should still be familiar with the name Corel, after all, the graphics software Corel Draw made the company, which was already founded in 1985, popular. Now they announced a rebranding: Core is now called Alludo.
Corel becomes Alludo
Corel, his sign software manufacturer from Canada, carries out a rebranding and is called from now on Alludo (pronounced like “All You Do”). This is meant to represent the company’s wide range of products. Christa Quarles, Chief Executive Officer of Alludo, reveals that the company wants to reinvent itself with the new name and dedicate itself to the future of work with a new THEN.
Under the new name, the company wants to empower customers to do everything they do. Access to products should be possible at any time from anywhere, while ideas can be implemented and shared more quickly.
However, the product names within the Alludo family, such as Corel PaintShop Pro and CorelDraw, are to be retained. This is to offer customers more freedom, flexibility and new ways to connect, reshaping the future of work, according to the press release.
Corel had repeatedly expanded its portfolio through acquisitions in recent years. For example, at the end of 2018 the company bought Parallels, which offers virtualization software such as Parallels Desktop. Awingu, which implements cloud workplaces, followed as recently as June 2022.