Apple has announced that the launch of the next generation of Siri, which was originally planned for this year, will be postponed until 2026, following reports by Reuters and others. This decision also affects the development of a new smart display, which relies heavily on Siri’s enhanced capabilities.
Key points:
- Delayed launch: the new Siri features will not be available until 2026.
- Impact on devices: Apple’s planned Smart Display is also affected by the delay.
- Competitive situation: Amazon and Google are continuing their developments in the field of smart displays and voice assistants.
Background to the delay
Apple had planned to equip Siri with advanced AI features to provide a more personalized and contextual user experience. These improvements were intended to enable Siri to respond more proactively to users’ needs and complete tasks more efficiently. However, the company has announced that the development of these features is taking longer than originally expected, which is why the launch has been postponed until next year.
Impact on the Smart Display
The delay in Siri improvements has a direct impact on Apple’s plans for its own Smart Display. This device was to serve as a central hub for smart home functions and rely heavily on Siri’s new capabilities. The postponement of the Siri updates will also delay the market launch of the Smart Display.
Competition pulls ahead
While Apple is struggling with delays, competitors such as Amazon and Google are forging ahead with their developments. Amazon is integrating AI functions into Alexa and expanding its Echo Show product line, while Google is introducing its Gemini functions for Nest speakers. These advances could intensify competition in the field of voice assistants and smart home devices and influence Apple’s position in this market segment.
Conclusion
The postponement of advanced Siri features to 2026 represents a significant challenge for Apple. It not only delays the launch of new products such as the Smart Display, but also gives competitors the opportunity to strengthen their position in the market for voice assistants and smart home technologies. It remains to be seen how Apple will react to these developments and what measures it will take to keep up with the competition.
