Disney+: Ad-supported subscription shows 4 minutes of commercials per hour

The Disney+ streaming service is getting an ad-financed subscription model at a lower monthly price. Now, those responsible have revealed how much advertising will actually be seen in the new variant.

Disney+ advertising subscription coming

One of the advantages of streaming services is that there are no commercials in them. However, the growing number of providers such as Netflix, Prime Video, Disney+ or Paramount+ goes mighty on the wallet in the long run. For this reason, the Disney service, as well as Netflix, wants to offer a new subscription model in the future, in which commercials are shown – and the price is to be significantly lower.

As those responsible for Disney+ have now revealed in a conversation with the Wall Street Journal, the advertising in the new subscription level is to be limited to four minutes per hour, however.

No advertising in children’s programming

Specifically, however, the ad-supported Disney+ subscription does not want to show ads in programming for preschoolers. This should make the model interesting for those who subscribe to the service primarily for their children.

How expensive the new subscription level will be and when it will start has not yet been communicated, however. Currently, the price for the Disney+ subscription is EUR 8.99 per month. As the example of DAZN shows, however, providers can raise prices drastically from one day to the next.

Most recently, Netflix had also repeatedly increased the fees for the subscription in the various levels. Disney+ has not yet officially announced a price increase, but this would not be completely unthinkable.

Disney+ offers a wide variety of programming for all ages. Adults will find original series like The Mandalorian and Obi-Wan from the Star Wars universe or Marvel series like Loki and Moon Knight among the streaming content, but also all Disney and Pixar movies.