Dreame Technology is continuing its expansion in Europe and will open its second German flagship store – also the largest in the country – in the Olympia shopping center in Munich on November 20, 2025. The new location marks an important step in the smart home specialist’s growth strategy and is intended to offer visitors an immersive experience that brings the future of connected living to life.
- New flagship store in the Olympia shopping center in Munich
- Interactive experience zones for smart home products
- Presentation of the entire Dreame portfolio
- Sales growth of 139 percent in the European market
Munich as a key location for smart home innovations
With the opening of the new store in Munich, Dreame is strengthening its presence in southern Germany – one of the most innovative regions in Europe. The flagship store in the Olympia shopping center covers a larger area than the Frankfurt location and offers visitors the opportunity to test state-of-the-art devices in realistic everyday scenarios.
Whether intelligent vacuum and mopping robots, cordless stick vacuums, beauty appliances or smart garden solutions – visitors can experience how Dreames technology can be integrated into everyday life. Interactive areas such as “Smart Cleaning”, “Smart Beauty” and “Smart Garden” demonstrate the practical benefits of the products.
“Germany is one of our most important markets worldwide,” says Sean Chen, Managing Director Dreame WEU. “With the new store, we are creating more places where people can experience our innovations up close and help shape the future of smart living.” In addition, further community events and product presentations are planned to involve customers more closely in the development of future solutions.
Innovations and highlights in the new store
Dreame is presenting its entire product range in the new Munich store – from premium cleaning appliances to smart lifestyle solutions:
- Dreame Aqua10 Ultra Series: all-in-one appliance with fresh water mopping, 100 °C ThermoHub self-cleaning and Matter integration.
- Dreame Matrix10 Ultra: Fully automated whole-house cleaning with 30,000 Pa suction power and Dual Omni-Scrub mopping technology.
- Dreame H15 Pro & H15 Pro Heat: AI-supported hot water cleaning for close-to-edge precision.
- Dreame V30 & V20 Pro: Cordless stick vacuums with up to 90 minutes runtime and replaceable batteries.
- Dreame A2 robotic lawn mower: Automatic lawn care for up to 3,000 m² with 3D LiDAR and app control.
- AirStyle Pro (Purple Edition): 7-in-1 styler with intelligent temperature management and 110,000 rpm motor.
All appliances can be experienced in realistic application situations and demonstrate how Dreame combines smart technology and design. In addition to product advice, visitors will also gain insights into innovative functions such as AI control, app connectivity and Matter Standard integration.
Growth and future strategy in Europe
With sales growth of 139% in 2025 and over 6,000 points of sale in more than 100 countries, Dreame is now one of the leading manufacturers in the field of modern cleaning technologies. The company is planning further flagship stores in Milan, Madrid and Birmingham in the coming months.
Over 60 percent of the global workforce works in research and development – a clear indicator of Dreame’s focus on innovation. With more than 6,300 patents and a steady stream of new product launches, the company is consolidating its market leadership in the smart home segment.
Conclusion
With its new flagship location in Munich, Dreame is taking smart home technology to a new level. The store not only offers an expanded product presentation, but also an interactive customer experience that makes smart living tangible. The official opening will take place on November 20, 2025 from 9:30 am to 8:00 pm in the Olympia-Einkaufszentrum Munich. Visitors can look forward to exclusive offers and live demonstrations of the latest products.
