The European Commission has called for texts or images created with the help of artificial intelligence (AI) to be labeled accordingly. This requirement aims to ensure that Internet users can clearly identify which content was created by humans and which by AI systems.
Voluntary implementation by companies
The EU Commission proposes that companies that have signed the EU Code of Conduct against Disinformation should implement this labeling voluntarily. These companies include major platforms such as Google, Facebook, YouTube and TikTok. Twitter, however, left the agreement last month. The EU Commission is calling on online platforms to start labeling without delay.
Aim: curbing misinformation
The labeling of AI-generated content is part of the EU’s efforts to curb the spread of misinformation online. By labeling AI-generated content, users can better assess what content they are consuming and sharing. This could help reduce the spread of misinformation and increase trust in online content.
The EU Commission has not yet presented any concrete proposals for implementing this labeling. It remains to be seen how companies will react to this demand and what measures they will take to label AI-generated content.