The Fitbit Charge 7 may have just appeared in one of Google’s own ads—unintentionally. Several ads for the Pixel 11 series feature a previously unannounced wearable that appears to be positioned as a more affordable alternative to the Pixel Watch 5. A Reddit userdiscovered the leak .Since then, there has been discussion about the design, price, and even the authenticity of the images.
The most important points at a glance:
- An unannounced fitness wearable—presumably the Fitbit Charge 7—appears in promotional material for the Pixel 11 series
- Design: an elongated, pill-shaped display instead of the Charge 6’s rectangular screen; colors matching the Pixel 11 color palette
- Neither the price nor the release date has been officially confirmed, but a starting price under 150 euros is considered plausible
- Several news outlets doubt its authenticity and suspect it is an AI-generated promotional graphic
What the leak reveals
If you take a closer look at the ads for the Pixel 11 series, you’ll notice that, in addition to the Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold, and the Pixel Watch 5, there’s another device on the models’ wrists: a slim band with an elongated display rounded at the corners, which clearly differs from the Charge 6. While the Charge 6 has a rectangular screen, the supposed successor looks more like a cross between a fitness tracker and a smartwatch.
The colors match the rest of the Pixel 11 lineup; the ads feature green and light blue variants, among others. The user interface is reminiscent of the Pixel Watch 5, including complications for steps, heart rate, and workout status. It is precisely this design that fuels the speculation that Google is deliberately trying to align this device more closely with its own smartwatch interface, even though the device is likely to remain a pure fitness tracker without its own operating system.
Fitbit Charge 7 vs. Fitbit Charge 6: A Comparison
There are no official specifications for the new model, only speculation based on the promotional images. To put things in perspective, here’s a look at the current Charge 6:
| Feature | Fitbit Charge 6 (current) | Fitbit Charge 7 (Rumored) |
|---|---|---|
| Display | Rectangular OLED | Elongated, pill-shaped display |
| Sensors | Heart rate, SpO2, skin temperature, ECG | Presumably the same sensors, possibly with upgrades |
| Battery life | About a week | No reliable information available |
| Additional features | NFC for Google Wallet, Google Maps | Presumably carried over |
| Price | Approx. 89 euros | Speculation: under 150 euros |
If you don’t want to wait for a possible successor, you can find the current Fitbit Charge 6 on Amazon.
Is the image even real?
This is where it gets interesting, because not every news outlet is convinced that Google is actually showing a real product here. Gizmodo puts forward a theory that should be taken seriously: Google now offers advertisers the ability to create ads using generative AI. Why wouldn’t the company also use these tools for its own campaigns, along with the risks that come with it? In an AI-generated campaign with hundreds of image and video variations, it’s entirely possible for a wearable that never actually existed to be “hallucinated.”
However, one argument against this is that the device doesn’t appear just once, but looks consistently the same across multiple independent ads and color variants, including matching UI elements. This doesn’t really seem like a one-time rendering error. My assessment: The odds point to a real, as-yet-unannounced product, though an AI glitch cannot be completely ruled out. Google has not yet commented on this, neither on its authenticity nor on a possible product name.
Price and Release: When is the Fitbit Charge 7 coming out?
Google hasn’t provided a date, and even unofficial sources are in the dark here. Since the leak is timed to coincide with the Pixel 11 campaign and the launch of the Pixel Watch 5 on August 20, 2026, several observers believe an announcement could come before the end of this year, though this is not certain. The price is also just an estimate: The current Charge 6 costs around 89 euros, while the display-less Fitbit Air is priced at just under 100 U.S. dollars. For a model with a larger display and a watch-like design, a price point between 100 and 150 euros seems plausible, leaving plenty of room below the Pixel Watch 5’s 419-euro price tag.
Why a more affordable alternative to the Pixel Watch 5 makes sense
Google has increasingly integrated the Fitbit brand into its own ecosystem in recent years, most recently by renaming the app to Google Health—a move that didn’t go smoothly everywhere: Some users are still struggling with permission errors following the switch. A Charge 7 with a Pixel Watch-like interface would continue exactly this trend while also filling a gap that Google itself has left open so far: everything between a simple tracker and a full-fledged smartwatch with its own operating system.
There’s currently plenty of competition in this very segment. Just recently, the Garmin CIRQA caused a stir with a similar leak—it, too, is a display-less or minimalist fitness wearable set to launch soon. For Google, a Charge 7 priced under 150 euros would thus also be a direct response to competitors targeting precisely this price range.
Conclusion
Officially, nothing about the Fitbit Charge 7 has been confirmed yet—neither the name, nor the price, nor the release date. However, one thing suggests there’s some truth to the leak: the device consistently appears in multiple ads, with colors and visuals that match the rest of the Pixel 11 campaign. If Google is indeed preparing a slimmer, more affordable alternative to the Pixel Watch 5, this would fit seamlessly into its strategy of bringing Fitbit closer to its own watch platform. Until official confirmation, however, caution is advised—especially since an AI-generated advertising glitch cannot be ruled out entirely.
