Samsung has clearly struck a chord with the Galaxy Z Fold8, the Fold8 Ultra, and the Flip8. In South Korea alone, 1.44 million pre-orders for the three foldables were received between July 28 and August 3—more than for any other Samsung series to date. As of today, August 7, 2026, the devices are officially available for purchase.
The previous record holder was, of all things, Samsung’s own Galaxy S26 series, with 1.35 million pre-orders. The new foldable smartphones are about 7 percent ahead, with roughly 90,000 more orders. The comparison with the previous generation is even more striking: The Z Fold7 and Z Flip7 combined for 1.04 million pre-orders in 2025, representing an increase of nearly 38 percent for the new generation.
In a nutshell
- 1.44 million pre-orders for the Galaxy Z Fold8, Fold8 Ultra, and Z Flip8 in South Korea within seven days
- About 7 percent more than the previous record-holder, the Galaxy S26, and about 38 percent more than the Z Fold7/Flip7
- Europe (up 17 percent) and the U.S. (up 30 percent) also report new record highs
- Prices in Germany: starting at 1,299 euros (Flip8), starting at 1,999 euros (Fold8), starting at 2,199 euros (Fold8 Ultra)
- The pre-order period has already ended; regular sales have been underway since August 7
The figures from South Korea in detail
Of the 1.44 million pre-orders, approximately 1.01 million—or about 70 percent—were for the Z Fold8 and Fold8 Ultra combined. The Z Flip8 accounted for about 430,000 orders, representing the remaining 30 percent. This is noteworthy because, in previous generations, the flip variant regularly accounted for a larger share of total orders.
Europe and the U.S. Also Report Record Numbers
According to Samsung, it set new records not only in South Korea. In Europe, pre-orders were about 17 percent higher than all previous records, according to a Forbes report, with the Z Fold8 and Fold8 Ultra seeing a 70 percent increase compared to the Fold7 generation. The Fold8 alone is said to account for 40 percent of all European pre-orders, which led to delivery delays for certain color variants in some countries. The Fold8’s exclusive Pistachio color was temporarily sold out.
In the U.S., Samsung reports a 30 percent increase in pre-orders compared to the previous Z-series record. There, too, the Fold8 accounts for nearly half of all orders. According to Samsung, it’s also notable that three times as many previous Flip users have switched to a larger Fold model compared to previous years, an indication that preferences regarding form factors are shifting.
Why Demand Is So High
Several sources attribute the success to the redesigned form factor. According to Samsung, both the Fold8 and Fold8 Ultra are thinner and lighter than their predecessors, while the outer cover display has grown larger, making the device more comfortable to use when folded. With the Fold8 Ultra, Samsung is offering, for the first time, a model that makes no compromises on camera quality or performance—features that previously were more typical of the S-series flagship models.
Prices, Features, and Colors in Germany
All three models were available for pre-order in Germany starting July 22 and, according to Samsung’s official spec sheet, are now available for purchase.
| Galaxy Z Flip8 | Galaxy Z Fold8 | Galaxy Z Fold8 Ultra | |
|---|---|---|---|
| Price (256 GB) | starting at €1,299 | Starting at €1,999 | Starting at €2,199 |
| Main display | 6.9 inches | 7.6 inches | 8 inches |
| Cover display | 4.1 inches (FlexWindow) | 5.5 inches | 6.5 inches |
| Weight | 180 g | 201 g | 215 g |
| Camera | 50 + 12 MP | 50 + 50 MP | 200 + 50 + 10 MP |
| Battery | 4,300 mAh | 4,800 mAh, 45 W | 5,000 mAh, 45 W |
| Storage/RAM | 256/512 GB, 12 GB | 256 GB–1 TB, 12–16 GB | 256 GB–1 TB, 12–16 GB |
| Colors | Graphite, Cream, Pink (+Mint online) | Graphite, Cream, Lavender (+Pistachio online) | Graphite, Cream, Violet Shadow (+Green Shadow online) |
The recently unveiled Galaxy A07 5G in the entry-level segment offers an even more affordable option.
Pre-order promotions have ended; here’s what’s current
Until August 6 at 11:59 p.m., pre-order customers in Germany could save up to 980 euros by trading in an old device or receive a shopping cart discount of up to 100 euros without a trade-in. Using the code ZF2026 provided an additional 150 euros off; paying via PayPal with the code PAYPAL8 offered up to another 200 euros off; and the Flip8 came with a 100-euro discount. On top of that, customers received six months of Google AI Pro, valued at around 132 euros.
These promotions expired at the end of the pre-order period. Anyone who wants to buy the devices now can find them at regular prices directly from Samsung or at retailers; for example, the Galaxy Z Fold8 in Cream with 256 GB is available on Amazon (affiliate link).
Conclusion
The pre-order record shows that foldables in Samsung’s portfolio are now more than just a niche category for early adopters. With the Fold8 Ultra, the manufacturer is launching its first foldable flagship that makes no compromises compared to the S series—and that’s exactly what seems to be resonating with buyers. Whether the pre-order success of the Galaxy Z Fold8 and Z Flip8 will continue into general sales remains to be seen in the coming weeks. In any case, all three foldables are now officially available in stores.
