Unlocking your smartphone, notebook and front door with facial recognition has become almost commonplace in our digitized world. But what does it actually look like in the car? The Genesis GV60 wants to bring facial recognition to the automobile. In doing so, Hyundai’s luxury car division succeeds in nothing less than a world premiere.
Genesis GV60 to feature facial recognition in the future
The competition must have been amazed when Genesis unveiled plans for its Genesis GV60 electric crossover. In addition to a revamped air purification system, air-conditioned massage seats and great ambient lighting in the interior, the vehicle scores big points for its new unlocking methods. And all of this comes as standard equipment. The facial recognition system in particular sounds extremely exciting. There is a camera in the B-pillar of the vehicle that scans the face of the approaching person, compares it with the data, and finally opens the car. Once inside the car, you still don’t need a key.
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Instead, the Genesis GV60 here relies on a classic fingerprint sensor to start the vehicle. This technology is what Genesis calls Face Connect. To set up the face scan, the Genesis Connected Services app is used for this. According to Genesis, the car key is only needed once during the setup. Those who are not comfortable with the use of the face scan can still do without the classic car key. With the help of the appropriate app, the car can be unlocked as a “digital key” using the user’s own smartphone. The key can then be shared with potential passengers. Up to three additional people are said to be possible.
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Price and Availability
Of course, the luxury electric car’s expanded standard features come at a price. The starting price from this summer was still just under 56,400 euros. Those who want the new base model from the Genesis GV60 with 318 hp and 234 kW must now 63,200 euros on the table when pre-ordering. Delivery is then scheduled to start in spring 2023. In view of the impressive equipment, however, this is almost a bargain. We can only hope that the new unlocking methods also keep the security that Genesis promises.