The last product announcements like the GMMK2 or Model I mouse have already indicated this: Peripherals manufacturer Glorious is shortening its name and will henceforth abandon the addition of “PC Gaming Race”.
Glorious declares PC Gaming Race over
The brand was originally founded eight years ago by then 24-year-old Shazim Mohammed, a self-professed PC enthusiast who turned to the legendary “Glorious PC Gaming Master Race” Meme when searching for a name for his company. At the time, he simply had no idea how big his company would become, Glorious shares in the corresponding press release.
“The name was long and rather strange, but it attracted attention in a large industry dominated by formidable companies,” the company further writes. Over the years, Glorious has become one of the fastest-growing startups in the PC peripherals space, it says.
Long story short: It’s now called Glorious
In the meantime, however, they had grown up and the word “Glorious” had gained much more meaning than just a meme. Therefore, it was decided to henceforth part with the name suffix and simply operate under Glorious.
We are still a company made up of die-hard PC gaming enthusiasts and we will always serve our peers.
The recently introduced Model I gaming mouse will be the last product to ship with the original name and logo. With the GMMK 2 they have already implemented the re-branding, to which from now on all new products, as well as gradually already available peripherals will be adapted. The URL of the homepage will also be moved in the coming weeks.