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Google digs deep for status as iPhone default search engine

Google is making Apple’s coffers ring. To maintain its status as the standard search engine on iPhone devices, the company pays a double-digit million amount. Compared to the previous year, the payment is even larger, and experts also expect the fee to rise in 2022.

$15 million for Apple

To ensure that Google Search remains the standard in Apple’s Safari browser, CEO Sundar Pichai’s company is digging deep into its pockets. Analysts at Bernstein Research assume that Google will pay Apple an incredible $15 million for 2021. Next year, even higher levies of between $18 million and $20 million can be expected. Last year, the levy is said to have been around ten million US dollars.

Google is thus making its supremacy cost quite a bit, even though Apple offers the option of changing the default search engine in its own browser and selecting a provider with better data protection, for example.

This deal between Google and Apple has been the focus of scrutiny for quite some time now, and they see it as a distortion of competition. However, according to Bernstein Research, Google could also tighten up the negotiations or stop paying completely and let Microsoft take the place in the iPhone browser with its search engine Bing.

Simon Lüthje

I am co-founder of this blog and am very interested in everything that has to do with technology, but I also like to play games. I was born in Hamburg, but now I live in Bad Segeberg.

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Google is making Apple’s coffers ring. To maintain its status as the standard search engine on iPhone devices, the company pays a double-digit million amount. Compared to the previous year, the payment is even larger, and experts also expect the fee to rise in 2022. $15 million for Apple To ensure that Google Search remains … (Weiterlesen...)

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