HONOR, a global leader in smart devices, has unveiled its ambitious HONOR ALPHA PLAN at the Mobile World Congress (MWC) 2025 in Barcelona. With this new corporate strategy, HONOR aims to evolve from a smartphone manufacturer to a leading global provider of an AI device ecosystem. This plan underlines HONOR’s commitment to technological excellence and innovation.
Three-step plan for an intelligent future
The HONOR ALPHA PLAN comprises three key phases to pave the way to an intelligent future:
- Developing smart smartphones: In the first phase, HONOR is focusing on equipping smartphones with advanced AI functions. The aim is to revolutionize the interaction between humans and devices and create a seamless user experience.
- Creating a collaborative AI ecosystem: The second phase involves the development of an open and value-sharing AI ecosystem. HONOR plans to work with industry partners to push the boundaries of technology and promote innovative solutions.
- Maximizing human potential in the AGI era: Inthe final phase, HONOR aims to unlock the full potential of Artificial General Intelligence (AGI) to have a positive impact on society and human development.
Long-term software support for the HONOR Magic series
As part of the HONOR ALPHA PLAN, HONOR has announced that it will provide seven years of Android operating system and security updates for its flagship HONOR Magic series. This extended support offer starts in EU markets and underlines HONOR’s commitment to the needs of its users. The extended software support will increase the lifespan of the devices, reduce e-waste and enable users to benefit from the latest AI innovations.
New product innovations at MWC 2025
In addition to the launch of the HONOR ALPHA PLAN, HONOR presented a range of new products at MWC 2025 that reflect the company’s commitment to technological innovation:
- HONOR MagicBook Pro 14: A laptop with AI technology and extended battery life, featuring a lightweight design and the integration of HONOR Turbo X for enhanced performance.
- HONOR Pad V9: An ultra-thin tablet with 2.8K Honor Eye Comfort Display and long battery life, ideal for learning and working.
- HONOR Watch 5 Ultra: A smartwatch with up to 15 days of battery life, designed for comprehensive fitness tracking.
- HONOR Earbuds Open: Ergonomically designed earbuds with real-time translation and interpretation that impress with their open design and sound quality.
Conclusion
With the HONOR ALPHA PLAN, HONOR is placing a clear focus on the integration of artificial intelligence into its product range and corporate strategy. By introducing innovative products and committing to long-term software updates, HONOR is demonstrating its commitment to providing users with high-quality and future-proof technologies. Pricing and availability of the new products have not yet been announced; more information is expected in the coming months.
