Huawei obviously wants to take on Tesla. This is evident from the future plan that the popular smartphone manufacturer presented this week. Although the Chinese company is not yet planning its own e-cars, according to the company, it would like to play a major role as a future supplier.
The Chinese Tesla?
Since time immemorial, Huawei has not exactly been considered a deep-pocketed company. Instead, the Chinese always set big goals for themselves. Above all, the giant corporation does not shy away from competing with US companies. In the past, however, it was always a case of taking potshots at smartphone manufacturers like Apple, but now it has chosen a completely different market segment – e-cars. Huawei is considered a supplier for the car manufacturer BAIC Blue Valley. In particular, the smartphone experts supply their partner with suitable technology for their Arcfox αS HBT. This should be able to make the Tesla competitor drive more than 1000 km without any human interaction. This beats Tesla’s previous performance by a long shot.
Of course, this begs the question of why Huawei, as a mere supplier, couldn’t suppress this dig at e-car giant Tesla. True, the company explicitly did not say a word about plans for its own e-cars. However, in view of the sideswipe against Elon Musk’s car company, it is safe to assume that this is the case. Of course, these are only speculations. However, it is a fact that Huawei wants to play a major role as a supplier. In particular, more than $1 billion are to be invested in the development and improvement of self-driving technologies. With this, Huawei has chosen a market that currently probably holds the greatest growth potential worldwide.
Own logo on other people’s cars
Huawei plans to collaborate with BAIC Group, Chongqing Changan Automobile Co. and Guangzhou Automobile Group Co. All three automakers are also from China. But this is not to be the end of the story. The focus on China is not only due to Huawei’s headquarters. On top of that, this is the largest market for e-cars globally. The fact that Huawei has a large share in the development of the respective e-car should also be communicated to the outside world according to the company’s will. The Chinese want to appear as a sub-brand of the respective vehicle manufacturer in order to make a name for themselves beyond the consumer electronics market. This label is supposed to be comparable to Intel’s stickers, which we know from many PCs.
The unveiling of the Arcfox αS HBT is scheduled to take place next week at Auto Shanghai. An advertising campaign for the unveiling of the Chinese e-car has also been launched by Huawei itself. But is all this really to promote foreign cars? The pressure Huawei is building up alone already seems to indicate that the Chinese are planning to be more than just a supplier. Currently, several major electronics manufacturers are gearing up to enter the e-car market. Xiaomi, for example, will also enter the market in perspective. Apple has also been planning the release of its own e-car for quite some time. So it is probably only a matter of time before Huawei also enters the market.