At IFA 2024, Lexar, a leading provider of storage solutions, is presenting its new product portfolio, which is characterized by innovation and high performance. The focus will be on mobile SSDs, cutting-edge memory cards and high-performance DRAM modules aimed at creatives, tech enthusiasts and professionals. With exciting new products and an impressive history of growth, Lexar is underlining its leading role in the storage technology industry at IFA.
Highlights of Lexar innovations at IFA 2024:
- Lexar Professional Go Portable SSD with Hub: A mobile SSD with 1-2 TB of storage and versatile connectivity, ideal for on-the-go.
- New generation of memory cards: CFexpress 4.0 and SD 8.0 cards with extremely fast read and write speeds for 8K RAW video recording.
- DDR5 desktop memory: ARES RGB 2nd Gen with speeds up to 8000MT/s and modern design.
- New pexar brand: Digital photo frame with 2K display, perfect as a family album.
Innovative memory design for creatives and professionals
At IFA 2024, Lexar is making a clear statement about the future of storage solutions, which are of particular interest to creative professionals. The Lexar Professional Go Portable SSD with Hub takes center stage. This compact SSD not only offers storage capacities of up to 2 TB, but can also be connected directly to smartphones to record videos in 4K 60fps ProRes on the go. The read speed of 1050 MB/s and write speed of 1000 MB/s enable fast data transfers and smooth recordings.
A particularly exciting feature is the integrated hub module, which allows additional components such as microphones, lighting or a power source to be added. This makes the Portable SSD a central solution for content creators who want to achieve professional results on the move. The demand for this innovation is impressive: within two hours, the device raised over 100,000 US dollars on Kickstarter.
High-speed memory cards for maximum performance
Lexar is presenting a range of new CFexpress 4.0 cards at IFA that have been specially developed for demanding applications. The TYPE-B DIAMOND, GOLD, SILVER and TYPE-A GOLD cards are all capable of supporting seamless 8K RAW video recording, making them the first choice for professional photographers and filmmakers. The DIAMOND CFexpress 4.0 Type B card impresses with a read speed of up to 3700 MB/s and a write speed of 3400 MB/s, making it one of the fastest cards on the market.
The portfolio is complemented by the Lexar ARMOR series, which consists of particularly robust GOLD SD UHS-II and SILVER PRO SD UHS-II cards. These cards are made of 316 stainless steel and are waterproof, dustproof and resistant to bending, making them ideal for outdoor use. The GOLD PRO SDXC Express card for SD8.0 goes one better and achieves read speeds of up to 1700 MB/s, making it around five times faster than conventional SD3.0 cards.
New possibilities with the Lexar Professional Workflow series
The Lexar Professional Workflow Series is specifically designed to simplify the work of creative professionals. These all-in-one solutions offer high compatibility and multiple multi-module bays that allow users to manage memory cards and other media quickly and efficiently. Winner of the Red Dot Award 2024 for its innovation, this series significantly simplifies content production workflows.
Of particular interest is the ARES RGB 2nd Gen DDR5 desktop memory, which is equipped with SK Hynix DRAM chips and achieves speeds of up to 8000MT/s. The eye-catching design combines classic and modern elements, making it not only a powerful but also stylish addition to any setup.
Conclusion: Lexar sets the standard at IFA 2024
At IFA 2024, Lexar impressively demonstrates how important storage solutions are for promoting creativity and innovation. With products such as the Professional Go Portable SSD, the new CFexpress 4.0 cards and the Workflow series, Lexar offers powerful tools for professionals and technology enthusiasts. The launch of the new pexar brand and digital photo frame also underscores Lexar’s commitment to serving the consumer market with intelligent solutions. The new products are available now and whet the appetite for the next generation of storage technology.
