Under the “Samsung Connect” umbrella, Samsung is consolidating its entire presence at IFA 2026: In addition to the TV innovations already unveiled, the company will showcase new home appliances, the Galaxy S26 FE, the Galaxy Book6, and an expanded smart home ecosystem at the Humboldt Carré. The unifying theme: AI, which is designed to deliver tangible everyday benefits across all product categories.
Bespoke AI Washing Machines: More Capacity, Less Energy
Samsung is introducing two new models in the Bespoke AI washing machine series: a 10-kg model and a 13-kg model. Both are optimized for the European market. The 10-kg model exceeds Energy Efficiency Class A by up to 70 percent—a remarkable figure that indicates exceptionally low energy consumption in everyday use. The 13-kg model uses SpaceMax technology to offer greater capacity despite its compact dimensions.
Galaxy S26 FE and Galaxy Book6
Samsung is also using IFA to unveil mobile devices. The Galaxy S26 FE (Fan Edition) follows the proven tradition of offering the core features of the Galaxy S flagship in a more affordable package. Samsung has not yet provided full details on specifications and pricing at the trade show. The Galaxy Book6, the latest notebook in the Galaxy lineup, rounds out the ecosystem on the PC side.
Bespoke AI Refrigerator with Family Hub
Another highlight is the Bespoke AI Refrigerator with a redesigned Family Hub. The display on the refrigerator door is designed to serve as a central control hub for the connected home—shopping lists, calendars, recipes, and control of other SmartThings devices are all accessible through it. AI-powered features are designed to help reduce food waste and optimize energy consumption.
Samsung: 20 Years as the Global Market Leader in TVs
At IFA, Samsung is highlighting its status as the world’s leading TV brand for the past 20 years. The ecosystem that connects TVs, home appliances, and mobile devices via the SmartThings platform is the long-term differentiator from competitors such as LG, Sony, or Chinese manufacturers like TCL and Hisense.
Conclusion
Samsung Connect demonstrates that Samsung is approaching its 2026 IFA appearance with a more holistic perspective than simply as a TV trade show. The integration of home appliances, smartphones, and TVs into an AI-powered ecosystem is the clear strategic message. Whether the AI features actually deliver in everyday use remains to be seen in testing. The Humboldt Carré in Berlin remains open to media representatives and partners through September 8. We’ve covered other Samsung innovations at IFA 2026—including Micro RGB TVs and the Vision AI Companion—in separate articles.
Images: Samsung
