Samsung is taking an unconventional approach at IFA 2026: Instead of a traditional exhibition booth in the halls, the company is showcasing its products at Humboldt Carré in the heart of Berlin—under the motto “Your Companion to AI Living.” The focus is on the Vision AI Companion (VAC), an AI-powered interaction layer that is set to be available across the entire TV portfolio.
Vision AI Companion: AI on the TV
The Vision AI Companion is Samsung’s answer to the question of how to meaningfully bring AI into the living room. Using voice commands via the Samsung Smart Remote, users can access recommendations, ask questions about what’s currently playing, or search for recipes from cooking shows. The VAC learns from your viewing habits and can proactively suggest content.
In addition to Samsung’s own Vision AI features, the AI Hub also offers third-party apps—including Gemini, Perplexity, and Microsoft Copilot. So if you have a question while watching a movie, you no longer need to reach for your phone.
Micro RGB: New Panel Technology for More Precise Colors
The 2026 TV lineup puts Micro RGB technology front and center. Instead of conventional LED backlighting, Micro RGB uses very small, independently controllable red, green, and blue LEDs. This enables ultra-precise light control and improved color accuracy. Image processing software optimizes brightness and motion rendering in real time.
AI Features for Sports, Gaming, and Accessibility
Samsung is showcasing several specific use cases at IFA: For soccer fans, there are AI sports features that enhance the stadium atmosphere. Gamers benefit from the Ultimate Gaming Pack with ALLM, VRR, and reduced latency. Samsung’s AI Customization automatically adjusts picture and sound settings to the recognized content—without the need to manually navigate through menus.
AI Picture and AI Sound analyze the content being played and adjust settings in real time, while Q-Symphony synchronizes up to five devices for a cohesive soundscape. Accessibility features round out the portfolio—Samsung has not yet provided specific details.
Conclusion
Samsung remains consistent when it comes to AI TV: The Vision AI Companion is not a standalone feature, but rather an overarching layer that connects all TVs of the 2026 generation. It remains to be seen whether the AI recommendations will actually prove more useful in practice than traditional streaming algorithms. An exciting development is the move to make third-party AI, such as Gemini, available directly on the TV. The Humboldt Carré is open to media representatives through September 8.
Images: Samsung
