According to a recent leak, the iPhone 20 Pro Max could feature a display measuring about 7 inches—making it the largest iPhone ever. The reason isn’t a bulkier case, but rather a bezel that virtually disappears. Apple is reportedly testing the panel for the anniversary iPhone, which is set to launch in 2027 to mark the 20th anniversary of the first iPhone.
Key Points at a Glance
- The reliable leaker Digital Chat Station reports that Apple is testing a display measuring about 6.96 inches—it would likely be marketed as a 7-inch panel.
- The aspect ratio is said to match that of the iPhone 17 Pro Max. The increase in size, therefore, comes from narrower bezels, not a larger case.
- The panel is intended for the iPhone 20 Pro Max, which is set to be released in 2027 to mark the iPhone’s 20th anniversary.
- This year’s iPhone 18 Pro Max (fall 2026) is expected to remain at 6.9 inches.
- Nothing has been decided yet: Caution is advised when it comes to rumors more than a year before launch.
iPhone 20 Pro Max: 7 inches thanks to a nearly bezel-less display
The information comes from Digital Chat Station, a leaker from China who has often been correct about Apple-related topics in the past. According to the report, Apple is testing a panel with a diagonal of about 6.96 inches. For marketing purposes, this will likely simply be billed as a 7-inch display.
What’s particularly interesting is how Apple is achieving this. According to the leaker, the aspect ratio will remain identical to that of the iPhone 17 Pro Max. The additional screen area is therefore not achieved by making the device wider or longer, but by further reducing the bezels. The bottom line is that the usable screen area will increase by about three percent to approximately 120 cm².
Why the display is getting bigger without the iPhone getting larger
In line with this, rumors have been circulating for some time about a completely new design for the anniversary model. There’s talk of a front glass panel that’s curved on all four sides and an AMOLED display with even thinner bezels than on the iPhone 17 Pro Max. The result would be a nearly bezel-less look—and that’s exactly what makes it possible for the screen size to increase while the device’s dimensions barely change.
Bloomberg had previously reported that Apple is planning the anniversary iPhone in multiple sizes. However, it remains to be seen whether the larger 7-inch panel will actually make it into mass production.
From the iPhone 15 to the iPhone 20: How the Displays Have Grown
The trend toward ever-larger screens has been a constant feature of the iPhone for years. A look at the top models of recent generations illustrates this evolution:
| Model | Display Diagonal | Year |
|---|---|---|
| iPhone 15 Pro Max | 6.7 inches | 2023 |
| iPhone 16 Pro Max | 6.9 inches | 2024 |
| iPhone 17 Pro Max | 6.9 inches | 2025 |
| iPhone 18 Pro Max | 6.9 inches (expected) | 2026 |
| iPhone 20 Pro Max | approx. 7 inches (rumor) | 2027 |
Apple made its last major leap in 2024 with the iPhone 16 Pro Max, which grew from 6.7 to 6.9 inches. The current iPhone 17 Pro Max (around 1,360 euros on Amazon) maintains this size. So it might not get any bigger until 2027.
Where is the iPhone 19, anyway?
For those wondering about the jump in the model number: Apple is expected to skip a number for its anniversary and go directly from the iPhone 18 to the iPhone 20—as a symbolic tribute to 20 years of the iPhone. By the way, the model lineup is already set to expand significantly this year: With the foldable iPhone Ultra, Apple is introducing its first foldable device, whose main display—at around 7.7 inches—is even larger than the rumored 7-inch panel of the iPhone 20 Pro Max.
Conclusion: Promising, but still a long way off
A 7-inch display would make the iPhone 20 Pro Max the largest iPhone to date—without making it noticeably bulkier. The approach of narrower bezels and curved front glass sounds plausible and aligns with previous design rumors surrounding the anniversary iPhone. Nevertheless, the launch in 2027 is still a long way off; Apple apparently hasn’t made a final decision internally, and plans can still change several times at this early stage. Anticipation, yes; certainty, no.
