Apple CEO Tim Cook has announced the presentation of a new product for today, Wednesday, February 19, 2025. In a post on the X platform (formerly Twitter), Cook wrote: “Get ready to meet the newest member of the family.” The post was accompanied by an animated Apple logo and the hashtag #AppleLaunch.
The most important facts in a nutshell
- Date of the announcement: February 19, 2025
- Announced product: Not yet officially confirmed
- Possible innovations: A new iPhone SE is expected
- Availability: Details expected later today
Expected new iPhone SE
Industry insiders suspect that today’s announcement could be the fourth generation of the iPhone SE. This model is said to have a design similar to the iPhone 14, with a 6.1-inch OLED display and the introduction of Face ID instead of the previous home button. There is also speculation that the new iPhone SE will be equipped with the A18 chip, which is also used in the iPhone 16 series.
This chip promises a 20 percent increase in performance compared to its predecessor and enables the use of Apple Intelligence, Apple’s in-house AI software. Another highlight could be the integration of a mobile modem developed by Apple itself, which marks the transition from Qualcomm components.
Importance of a lower-priced iPhone
The introduction of a new, more affordable iPhone model could strengthen Apple’s position in emerging markets. According to analysts, a more affordable iPhone SE could further boost double-digit growth in these regions. With an expected starting price of 499 US dollars and the support of Apple Intelligence, the new model could appeal to both existing and new users.
Get ready to meet the newest member of the family.
Wednesday, February 19 #AppleLaunch pic.twitter.com/0ML0NfMedu
– Tim Cook (@tim_cook) February 13, 2025
Given the modern features, that would be really good value for money. It remains to be seen whether Apple’s market success will ultimately prove it right. However, industry analysts are quite confident in this regard. According to estimates, the new iPhone SE could generate sales of 12 billion US dollars or more.
Conclusion
Today’s announcement from Apple promises exciting news for technology enthusiasts and Apple fans worldwide. Although official details are still awaited, numerous indications point to the launch of a new iPhone SE. Price and availability are expected to be announced later today.
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