JSAUX Launches Voidjoy: New Controller Brand Makes Its Debut at IFA 2026

Philipp Briel
Philipp Briel · 3 min. read

JSAUX GAMING has introduced Voidjoy, a new sub-brand focused exclusively on gaming controllers and related accessories. Voidjoy will make its first public appearance at the IFA in Berlin from September 4 to 8, 2026. There, the manufacturer will showcase three product lines: portable controllers, PC controllers, and controller accessories. JSAUX has not yet disclosed specific models, prices, or release dates.

Ten Years of Accessories, Now a Dedicated Controller Brand

JSAUX made a name for itself with accessories for handhelds. Docks, protective cases, grips, and charging solutions for the Steam Deck and ROG Ally have formed the core of its business for years, and since 2025, accessories for the Switch 2 have been added to the lineup. Now, in the company’s tenth year, Voidjoy marks the addition of a new, standalone category.

“Over the past ten years, JSAUX GAMING has built its products around practical design and the actual needs of gamers,” says Winnie Chen, Marketing Communications Manager at JSAUX. “Voidjoy applies this philosophy to gaming controllers—one of the most direct ways gamers experience their games.”

Three Product Lines for the Launch of Voidjoy

The brand is divided into three lines, which JSAUX has so far only outlined in general terms:

  • Portable controllers for handhelds, smartphones, and gaming on the go
  • PC controllers as classic gamepads with additional customization options
  • Controller accessories that enhance existing controllers

For PC gamers, this is already a crowded field: Anyone who plays on a computer with a gamepad today often just uses their existing console controller. So Voidjoy needs to provide a reason why an additional device belongs on your desk. Exactly what JSAUX means by “customization options” remains to be seen—possible examples include rear buttons, interchangeable sticks, or software profiles.

Premiere at IFA 2026 in Berlin

IFA 2026 will take place from September 4 to 8 at the Messe Berlin exhibition grounds. JSAUX will be in Hall 7.2b at Booth 117, where it will showcase Voidjoy to the public for the first time. In addition to the three controller lines, the company will present other products from the JSAUX GAMING portfolio at the same booth.

Until then, the official Voidjoy website remains tight-lipped: It features a teaser image covered in red with the caption “Unveiling soon,” along with a newsletter sign-up form and a Discord link. According to JSAUX, the company is already making the first test units available; editorial teams can apply for them via the website. It remains to be seen when further details will be released.