With the latest update of the Leica LUX app, Leica is setting new standards in mobile photography. The new Artist Look, developed in close collaboration with renowned photographer Greg Williams, significantly expands the creative potential of the app. Inspired by the aesthetics of classic Tri-X 400 films, the look brings cinematic depth and emotional authenticity to the iPhone – without relying on exaggerated filters or artificial effects. For mobile photographers, this creates a unique approach to the characteristic Leica visual language.
- The new look is based on Greg Williams’ characteristic style: documentary, warm and natural.
- Subtle color adjustments and adapted contrasts create cinematic depth without artificial processing.
- Favorites can be saved within the app to optimize workflow and reusability.
- The look is part of the full version of Leica LUX and can be used free of charge for one year with Grip registration.
The signature of a Hollywood photographer
Greg Williams is no stranger to the world of photography. As one of the leading photographers in the film and celebrity sector, he has created countless iconic portraits – from Daniel Craig to Kate Winslet. His work is characterized by an intimate, unobtrusive style that emphasizes closeness and authenticity. It is precisely this approach that Williams has now transferred to the smartphone together with Leica.
With his many years of experience with Leica cameras, it was important to him that a similar image quality could also be experienced on mobile devices – reduced to the essentials, without exaggerated processing or artificial sharpness. The new Artist Look in the LUX app is therefore not an effect filter in the classic sense, but a subtle, in-depth image adjustment that modulates light, color and contrast in such a way that the images appear cinematic – as if developed in analogue.
Technical fine-tuning meets creative freedom
The Leica LUX app already offers its users a range of classic Leica looks – including those that recreate famous lenses such as the Noctilux or Summilux. With version 1.7, the portfolio has now been expanded to include the Artist Look, which can be saved directly as a favorite. This provides quick access to recurring image styles – particularly interesting for creative workflows or content creators.
Particularly noteworthy is the planned integration of the Greg Williams look into the Leica FOTOS app. This means that the image aesthetics will also be available to Leica camera users in the future – a connection between the professional camera and mobile smartphone world that further expands the creative scope.
As part of the further development of the mobile sector, Leica acquired the start-up Fjorden – a specialist in mobile photography – in 2023. The resulting LUX app was released in 2024 and has been one of the top-rated photo apps in the App Store ever since. With a rating of 4.8 stars, it not only impresses with its functionality, but also with its consistent implementation of the Leica design concept.
Conclusion
The Artist Looks by Greg Williams bring the Leica feeling into your pocket – honest, cinematic and reduced to the essentials. For users of the full version of the Leica LUX App, the look is available immediately, one year free of charge when registering a Leica LUX Grip. With the planned extension to the Leica FOTOS app, the look will also be available for classic cameras – a further step in the fusion of mobile and professional photography.
