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LG OLED 2025: AI-supported image processing, Brightness Booster Ultimate and personalized user experience

LG is taking the home theater experience to a new level with the new OLED evo TVs of 2025. By combining advanced artificial intelligence (AI), triple the brightness and personalized features, the company is setting new standards in TV technology. The powerful second-generation α11 4K AI processor ensures optimized picture and sound quality, while the new webOS 25 enables intuitive, user-tailored operation.

The most important features at a glance:

  • Brightness Booster Ultimate: Up to three times the brightness thanks to improved light control.
  • α11Gen2 4K AI processor: Optimized upscaling, Dynamic Tone Mapping Professional for accurate HDR display.
  • 165 Hz VRR for gamers: Smooth 4K gaming, certified for NVIDIA G-SYNC and AMD FreeSync Premium.
  • Personalized user experience: AI Magic Remote, Voice ID and smart home integration via webOS 25.

OLED picture quality on a new level

The α11 Gen2 4K AI processor uses deep learning algorithms to analyze and optimize content in real time. This raises sharpness, contrast and color display to a new level. Even low-resolution content benefits from precise AI upscaling, which enables a sharp and natural display.

Another milestone is Dynamic Tone Mapping Professional, which divides each scene into individual areas and optimizes HDR content in a targeted manner. This makes colors appear even more realistic, while contrasts are adjusted more precisely.

LG OLED 2025
Image: LG

With the new Brightness Booster Ultimate technology, the maximum brightness is up to three times higher than with previous OLED models. This is achieved through an improved light control architecture and special light boosting algorithms, which ensure a brilliant picture even in bright rooms.

Immersive sound with AI Sound Pro

In addition to the picture quality, the sound has also been optimized. AI Sound Pro analyzes audio data in real time and creates a virtual 11.1.2-channel surround sound that provides an immersive listening experience.

In addition, AI Picture Wizard and AI Sound Wizard automatically adapt the TV settings to the user’s viewing and listening habits. This adjustment is based on a huge database of 1.6 billion picture and 40 million sound profiles to enable a customized display.

For movie lovers, the new Filmmaker Mode® with Ambient Light Compensation offers an authentic cinema experience. The image display automatically adapts to the ambient brightness so that the creative intention of the filmmakers is preserved at all times.

High-end gaming with 165 Hz VRR

The new OLED evo G5 models are specially optimized for gamers. They are the first televisions to offer a variable refresh rate (VRR) of 165 Hz at 4K resolution. This enables particularly smooth gameplay with minimal input lag and up to 165 frames per second.

Thanks to the certification for NVIDIA G-SYNC and AMD FreeSync Premium, the image is output without tearing or stuttering – a decisive advantage for fast response times in competitive games.

Personalized user experience with AI Magic Remote

The new AI-supported smart functions ensure particularly intuitive operation.

  • AI Magic Remote: Automatically recognizes users and offers personalized content.
  • Voice ID: Voice recognition for individual profiles and customized recommendations.
  • Microsoft Copilot and AI Chatbot: Support navigation through webOS 25 and control of smart home devices.

Thanks to the webOS Re:New program, the new LG OLED TVs will receive software updates for four years. This means that even older devices will remain up to date with future AI and smart features.

Price and availability

The LG OLED evo 2025 models were presented at the LG Convention 2025 in Frankfurt. The market launch will take place later this year.

Model Screen sizes Special features
OLED evo M5 77″, 83″, 97″ Zero Connect Box for wireless transmission
OLED evo G5 55″ – 97″ 165 Hz VRR, Brightness Booster Ultimate
OLED evo C5 42″ – 83″ Largest model selection
OLED B5 55″ – 77″ Entry-level model into the OLED world

With the 2025 OLED evo TVs, LG is setting new standards in terms of picture quality, gaming performance and a personalized smart TV experience.

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