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LG provides more luminosity for its OLED TVs

LG is the undisputed leader when it comes to OLED TVs. Even the entry-level models of the South Korean tech company convince with high contrasts and vivid colors. But the ultra-flat devices do have one Achilles’ heel – insufficient brightness. The company now wants to solve this problem. OLED EX promises OLED TVs that are supposed to score with significantly more luminosity and other advantages. We take a look at the newly presented panel technology.

Longer life

OLED TVs are the non-plus-ultra if you want to enjoy deep blacks and organic colors. In bright environments, however, the devices have their problems due to their panel technology. With its new OLED EX (Evolution and Experience) series, LG wants to improve the brightness of the TVs a bit. The chemical composition is changed a bit. Thus, the South Koreans rely on a transformation of hydrogen to deuterium as a link in their OLED 2.0. This is not only supposed to increase the panel’s lifespan, but also its brightness. Because of the longer lifespan, LG is able to feed more power into each pixel, making them shine brighter.

Even thinner and smarter panel

Extending the lifespan really seems to have it all. For example, LG talks about the organic pixels living five times as long with the help of deuterium. And that seems to be only the minimum. According to the manufacturer, the lifespan of some OLED panels is even multiplied by 22.5 times. If you extrapolate that, LG’s ambitions of a 30% increase in brightness don’t sound so far-fetched. Besides the higher brightness, LG also promises a more compact design. OLED TVs are already the thinnest on the market, but OLED EX is supposed to revolutionize this once again.

The key to success is deuterium. (Image: LG Display)

The South Koreans cite a panel for a 65-inch TV as an example. This should no longer be 6 mm “thick” thanks to the new technology, but shrink to 4 mm. LG’s plan to make the panels smarter than they are now also sounds exciting. The tech company wants to use an algorithm to analyze exactly how the user looks at the TV. Based on this information, certain pixels will be preferentially controlled. This should once again increase the service life and thus specifically strengthen the power consumption.

Start of production in the second quarter of 2022

What now still sounds like dreams of the future, will probably not take too much longer to be able to be used in living rooms worldwide. LG is talking about starting production of the new OLED EX panels in the first half of the year. However, the company has not yet commented on the prices of the corresponding devices. However, a price increase compared to the previous standard models is to be expected.

Samsung makes pressure

So far, LG has been able to rest on its laurels when it came to OLED technology. However, another South Korean company is now providing plenty of pressure to perform. Samsung has TVs with brand-new QD OLED technology waiting in the wings. While the tech giant has so far relied on its own QLED technology and only installed OLED panels in its smartphones, the high-contrast panels will now also shine on TVs.

A longer lifespan and higher luminosity. Those are the promises LG is making with its OLED EX. (Image: LG Display)

Such competition is extremely new territory for LG. The customer itself benefits from it, which is made clear not least by the development of OLED EX. However, it will be some time before Samsung offers its new QD OLEDs to the masses. LG can use this time to further perfect its OLEDs.

Simon Lüthje

I am co-founder of this blog and am very interested in everything that has to do with technology, but I also like to play games. I was born in Hamburg, but now I live in Bad Segeberg.

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LG is the undisputed leader when it comes to OLED TVs. Even the entry-level models of the South Korean tech company convince with high contrasts and vivid colors. But the ultra-flat devices do have one Achilles‘ heel – insufficient brightness. The company now wants to solve this problem. OLED EX promises OLED TVs that are … (Weiterlesen...)

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