Until now, when a driver from Lieferando rang your doorbell, he held a fragrant pizza, burger or other food in his hands. In Berlin, however, you could soon be handed a smartphone, notebook or games console. The successful delivery service is now also cooperating with electronics giant Media Markt and is shipping electronic items on its behalf.
Deliverando tests new business areas
The project, which has now been launched in the German capital, represents a test run for Lieferando. Thus, in the future, the company would also like to serve as a delivery service for electrical appliances. The advantage over a classic delivery by mail is undoubtedly the speed. For example, Lieferando claims to deliver orders placed with Media Markt in Berlin’s city center within a maximum of 35 minutes.
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The procedure is then to run exactly as it has so far been the case with meals. Thus, a driver from Lieferando first picks up the order at the corresponding Media Markt. Then he drives the product to the customer. The order will be placed without the customer having to visit Media Markt’s website. Instead, Lieferando wants to make the whole thing possible in its own platform and thus certainly also its in-house app.
Limited product catalog
Now, of course, you can’t expect a Lieferando driver to deliver a new gaming PC or even a TV within half an hour. Instead, the test initially covers just under 100 small electronic devices or associated equipment. You don’t have to look into a crystal ball to already know that things like a smartphone charging cable are likely to be absolute bestsellers. Just imagine that you’re on vacation in Berlin and suddenly realize that you haven’t packed your charging cable. The cooperation between Media Markt and Lieferando is the perfect solution.
In addition to chargers, the portfolio also includes small gadgets such as headphones and PC mice. That way, a sudden defect in your equipment won’t ruin your nightly gaming session. Beauty products like razors or kitchen accessories like hand blenders should also be included. There are no opening hours to get in the way of you as the customer. Delivery should be possible between 8 a.m. and 11:45 p.m. Depending on how much you order. Depending on how much you order, the suppliers will probably also use other means of transportation than the classic e-bike. Alternatively, cars are probably also to be used for delivery.
Speed and comfort at extra cost
All this sounds more than tempting for passionate couch potatoes, of course. After all, from now on you can save yourself both the trip to the electronics store and the sometimes quite long wait for online orders. So where is the catch? This could be the price. After all, Lieferando has stated in its press release that the prices called are probably “oriented” to Media Markt’s price table.
However, this is by no means supposed to be an upward price adjustment. Rather, the delivery service makes it clear that it cannot promise to always be able to synchronize prices with Media Markt at the same time. A spokesman for the company stated this to heise online. What is set in stone, however, are the delivery costs. Here Lieferando calls up 89 cents per delivery made. A thoroughly fair offer.
Deliverando wants to start small
Where the test in Berlin is to lead, stands so far still in the stars. To prevent serious consequences of a bad idea, the company is keeping the haze of its pilot project quite small for the time being. The fact that Lieferando has a good nose in such matters has already been proven several times in the past. For example, you can now order and have food and other everyday products delivered via the app. However, since it is difficult to occupy the throne in this segment with competitors like Flink, the cooperation with Media Markt is certainly a very good idea. We are curious to see whether the project will be positive and whether we will be able to have tech gadgets delivered at breakneck speed in the future.