Meta, in collaboration with EssilorLuxottica, has unveiled Meta Glasses, the company’s first AI-powered glasses that do not feature the Ray-Ban or Oakley logo. They start at 309 euros (299 U.S. dollars), come with a prescription option, and are now available in Germany. They were announced on June 23, 2026.
The highlight isn’t just the lower price, but the branding: for the first time, the name “Meta” itself appears on the glasses instead of an established fashion brand. There’s a clear strategy behind this, and with the new Meta AI—based on the company’s in-house Muse Spark model—there’s also something new on the technical front. We’ve summarized the key points.
The Most Important Points at a Glance
- Meta Glasses are Meta’s first AI glasses under its own brand, still developed in collaboration with EssilorLuxottica.
- Price: starting at 309 euros (299 U.S. dollars); the Kylie Jenner edition is priced higher (around 399 U.S. dollars).
- Three designs at launch: Meta Adventurer, Meta Fury, and Meta Glasses by Kylie, plus 26 style variations.
- For the first time, Meta AI is launching with the Muse Spark model from Meta Superintelligence Labs from day one.
- Available now, including through Meta.com and select retailers.
What Makes Meta Glasses Special
For over five years, Meta’s smart glasses business has been closely integrated with Ray-Ban and Oakley. With Meta Glasses, the company is partially breaking away from these brands. Design, manufacturing, and distribution continue to be handled by EssilorLuxottica, the world’s largest eyewear manufacturer, but the branding now belongs to Meta. This model is reminiscent of Apple, which links its own hardware categories—such as the Apple Watch and AirPods—directly to its own ecosystem.
The price says it all. At 309 euros, the new glasses are about 70 to 80 euros cheaper than the current second-generation Ray-Ban Meta Wayfarer. Meta CTO Andrew Bosworth made it clear that the lower price was a deliberate move to reach a broader audience. If you want to have a presence everywhere in the market, it’s not just about design and style—it’s also about price.
Three Designs, 26 Variants, and Kylie Jenner
One insight from recent years is that smart glasses don’t sell primarily because of their technology, but because of their design. Meta is responding to this with three model lines:
- Meta Adventurer – a clean, rectangular design for a timeless look, available in Standard and Large.
- Meta Fury – a more angular, eye-catching frame designed as a fashion statement.
- Meta Glasses by Kylie – a sleek, oval shape designed in collaboration with Kylie Jenner. This marks her first foray into wearable technology.
A total of 26 different style combinations of colors, lenses, and frames are available at launch, along with options such as tinted, polarized, or Transitions lenses. All models are compatible with prescription lenses. Convenient: With the new Rx Lens Swap feature, prescription lenses can be inserted at an optician’s even after purchase, without voiding the warranty. The Kylie Edition even has its own sound when put on and an optional AI-generated voice based on Jenner’s actual voice.
Technical Specifications of Meta Glasses
| Feature | Meta Glasses |
|---|---|
| Camera | 12 megapixels, video up to 3K or 1080p at 60 fps |
| Audio | Open-ear speakers |
| Microphones | Multi-microphone array with wind noise reduction |
| Battery life | Over 8 hours |
| Charging case | Foldable, up to 40 hours of additional battery life |
| Display | No display (displayless) |
| AI | Meta AI with Muse Spark, dedicated action button |
| Prescription | Compatible; Rx Lens Swap available after purchase |
| Adjustment | 3-way adjustable nose pads, adjustable temple tips |
| Price | Starting at 309 euros (299 U.S. dollars) |
It’s notable that Meta continues to rely on a display-less design. Unlike many AR glasses, no information is projected directly into the user’s field of view. Control is primarily via voice and audio. This reduces costs, weight, and power consumption, making the glasses more suitable for everyday use. Those looking for a version with a real display will have to turn to the more expensive display models, such as the Meta Hypernova, which we’ve described previously.
Meta AI with Muse Spark at Its Core
Technically, the glasses are based on the well-known smart glasses platform but have been significantly upgraded in terms of AI. Muse Spark is the first model from Meta Superintelligence Labs and was built specifically for Meta’s products. It powers a rebuilt Meta AI with improved multimodal capabilities. The Meta Glasses are the first pair of glasses from Meta to launch with this feature from day one. Existing Ray-Ban Meta and Oakley Meta glasses will receive the update via software in the U.S. and Canada.
In practice, the AI is designed to provide smarter answers—such as sports scores or restaurant recommendations—better understand what you’re currently seeing, and assist with calendars and appointments in everyday life. In a preview test, CNN was able to, among other things, estimate the calories in a bowl of strawberries and have an Arabic sign translated into English. Exciting, but essentially comparable to what Meta’s existing glasses can already do. The extent to which Meta is pushing AI capabilities is also evident in the recently introduced AI-powered nutrition tracking for Ray-Ban models.
In addition, there are new software features for the entire portfolio: Dynamic Photo automatically takes multiple frames and recommends the best snapshot. Pedestrian navigation with turn-by-turn directions has been announced for display-less glasses. And live translation is being expanded to include 14 additional languages, including Japanese, Mandarin, Hindi, and Korean.
Privacy: LED, Tamper Protection, and No Facial Recognition
When it comes to privacy, Meta is sticking with its familiar measures. An LED indicates when photos or videos are being recorded. According to Meta, there is tamper detection that blocks camera access if someone tries to bypass the display. According to the company, there are no plans for facial recognition. Meta itself acknowledges that the rules and standards surrounding camera-equipped glasses in public spaces are still evolving.
Competition and Market Position
The smart glasses market is picking up noticeably. According to the International Data Corporation, approximately 9.6 million smart glasses were shipped worldwide last year, with Meta accounting for about 76 percent of that total. This success is attracting competitors: Apple is working on its own pair of glasses, expected in 2027—read more in our overview of Apple Smart Glasses. Snap recently unveiled an AR pair of glasses priced at $2,195, and Chinese manufacturers like Alibaba are also entering the fray.
Availability and Price
Meta Glasses are now available in several countries, including Germany. They are sold via Meta.com as well as through retailers such as Best Buy, Amazon, Lenscrafters, and Sunglass Hut. The starting price is 309 euros or 299 US dollars; the Kylie Edition costs more (around 399 US dollars). Anyone who wants to try on a pair can do so at a Meta Lab or at select opticians.
FAQ About Meta Glasses
How much do Meta Glasses cost?
The starting price is 309 euros (299 U.S. dollars). The Kylie Jenner Edition is more expensive, at around 399 U.S. dollars.
How do they differ from the Ray-Ban Meta Glasses?
For the first time, the Meta Glasses bear exclusively the Meta brand instead of Ray-Ban or Oakley; they are more affordable and come factory-loaded with Meta AI based on Muse Spark. However, EssilorLuxottica remains on board as a partner for design and manufacturing.
Do the Meta Glasses have a display?
No. The glasses are intentionally designed without a display. They are primarily controlled via voice commands, audio, and the action button.
Are the Meta Glasses available with prescription lenses?
Yes. All models are compatible with prescription lenses. With the new Rx Lens Swap feature, you can have prescription lenses fitted by an optician even after purchase without voiding the warranty.
Conclusion
With Meta Glasses, Meta is pursuing a clear two-pronged strategy: becoming more affordable and promoting its own brand. Technically, the glasses aren’t a revolution compared to the Ray-Ban models, but the move to launch its own brand alongside Muse Spark from day one is strategically significant. For anyone who’s been toying with the idea of AI glasses but has been put off by the price so far, the 309 euros is an attractive entry point. Whether the AI truly delivers in everyday use remains to be seen in a real-world test.
