Netflix introduces a new option for users: Sub-accounts with ads. This innovation aims to offer users cheaper alternatives, while at the same time increasing Netflix’s revenue through advertising. This could be particularly interesting for households with several people who are looking for a cheaper streaming option.
The most important facts in brief:
- Introduction of sub-accounts with advertising
- Lower costs for users
- Commercial breaks during playback
- Alternative to the previous ad-free subscriptions
Netflix offers a cheaper streaming option
With the new model, Netflix is focusing on affordable prices for streaming subscriptions. Previously, users only had the choice between ad-free subscriptions in different price categories, which became more expensive depending on how many devices could stream simultaneously. Alternatively, you could book a standard subscription with advertising for 4.99 euros per month. With the new sub-accounts with advertising, a version with cost savings is now also offered for the sub-accounts that can be booked in addition.
The concept is simple: users can set up an account with advertising for a lower monthly fee. These sub-accounts are primarily aimed at families and flat-sharing communities who use several profiles under one main account. The advertising is displayed before and during the streamed content, similar to a conventional subscription with ads.
Pricing and advertising
The new model is offered at a reduced price. Netflix promises that the number and length of adverts will be kept to a minimum compared to traditional TV shows. However, this could be a compromise for users who prefer a distraction-free streaming experience. Netflix charges 3.99 euros per month for the new sub-account with advertising.
This is not significantly cheaper than a sub-account without ads. This costs 4.99 euros per month. Everyone will have to weigh up whether the 1 euro saving per month is really worth the advertising. Despite the introduction of this cheaper option, all subscriptions will continue to have access to the full Netflix offer, without any restrictions on content selection.
Conclusion: New flexibility for Netflix subscriptions
With the introduction of ad-financed sub-accounts, Netflix is opening the door to cheaper alternatives for its users. Even though ads can interrupt streaming enjoyment, the low-cost option offers an attractive way for families and households with multiple users in particular to continue accessing the full Netflix offering. However, it could have been a little cheaper.
