Nykta, a new German system integrator, is entering the market for customizable PCs. The company, based in Feldkirchen-Westerham near Munich, manufactures gaming PCs, office PCs, and workstations exclusively in Germany and ships to customers in Germany, Austria, and France.
PC Configurator with Compatibility Check
At the heart of the offering is a free PC configurator that allows users to build custom systems. It is complemented by a guided configuration process: This prevents the selection of incompatible components and guides users step by step through the build process. So anyone who’s unsure whether the motherboard, CPU, and RAM are compatible can find structured guidance here.
Buyers are already familiar with this principle from other providers: The industry has relied on similar mechanisms for error prevention in MIFCOM’s PC configurator for years. With its approach, Nykta now aims to create another offering in this segment.
Transparent Pricing: A Direct Comparison of DIY vs. Pre-Built Systems
One unique selling point that Nykta particularly emphasizes is price transparency. For each configuration, the store displays the individual components with links to the cheapest offers in a price comparison. So anyone who wants to know how much their own build would cost can see that right next to the price of the pre-assembled system—without having to do their own research.
This is noteworthy because many system integrators traditionally tend to downplay this comparison. Only time will tell whether the concept catches on in the market. In any case, the idea is consistent: Anyone who opts for a pre-built system should know exactly what they’re getting—and what they’re paying.
Team with Industry Experience
According to Nykta, the company is backed by a team with more than 30 years of combined experience in the PC hardware industry. The employees have worked for well-known German system integrators, in IT wholesale, and in the development and manufacturing of complete systems.
With Nykta, we want to offer PC buyers a transparent and straightforward alternative. A powerful configurator, transparent pricing, and technically sound system configurations are at the heart of this.Hendrik Engelbertz, Managing Director of Nykta GmbH
Context: How big is the gap that Nykta aims to fill?
The market for configuring and purchasing gaming PCs is well-served in Germany: MIFCOM, Dubaro, Computerwerk, Systemtreff, and CSL are just a few of the established providers. Added to these are international players such as PCSpecialist. Nykta is banking primarily on transparency and the “Made in Germany” selling point—an approach that has proven quite successful in the past. Whether its market entry will be successful ultimately depends on price levels, delivery times, and the quality of the systems, which cannot be assessed in advance.
In any case, the transparency concept is interesting. Similar considerations regarding pricing structures are also seen in the world of high-end PC configurators, where customers are increasingly looking more closely at what their configuration would cost in retail stores.
Nykta is now available at nykta-pc.eu.
