When the “Ultra” suffix in smartphones has become synonymous with sky-high prices, it’s no surprise that such devices remain out of reach for most. For POCO, a brand known as an “industry disruptor,” the launch of the POCO F7 Ultra is more than just about delivering top-tier specs and experiences—it’s a bold declaration of its entry into the high-end flagship market.
On March 27, POCO will debut its first-ever Ultra device: the F7 Ultra, equipped with the Snapdragon 8 Elite chipset, VisionBoost D7 independent graphics processor, and a floating telephoto lens. How does this hardcore all-round flagship perform overall? Let’s dissect and compare its architecture, imaging system, thermal design, and interactive details to uncover how POCO redefines the essence of “Ultra.”
Hardcore flagship specs: Incredible performance unleashed
The Snapdragon 8 Elite chipset represents nothing short of a silent revolution in mobile computing architecture. Built on TSMC’s 2nd-generation 3nm process, it achieves a 60% increase in transistor density. Qualcomm’s custom Oryon architecture features dual 4.32GHz ultra-performance cores paired with six 3.5GHz performance cores, allowing Android devices to surpass Apple’s A18 Pro in multi-core performance for the first time.
This isn’t just a numbers game—it’s a calculated strike at “high-load scenarios.” While other flagships struggle with dropped gaming frame rates or stuttering video playback, the F7 Ultra remains impressively smooth and cool under pressure. This means users no longer need to choose between enjoying Genshin Impact and dealing with a phone that feels like a frying pan!
The F7 Ultra also introduces three performance modes, automatically adjusting core usage based on the type of game:
- For low-load games, it prioritizes efficiency cores to reduce power consumption.
For demanding titles like Honkai: Star Rail, it dynamically activates the dual ultra-performance cores to deliver consistent frame rates.
This Ultra-level performance is no longer about brute-forcing power but about intelligently adapting to different user scenarios.
For gaming enthusiasts, the WildBoost Engine 4.0 and the debut of the D7 independent graphics chip bring an entirely new mobile gaming experience.
In PUBG, enabling “Smart Frame Rate” and “Super Resolution” modes doubles the frame rate from native 60FPS to 120FPS. Optimized anti-aliasing and dark detail enhancements make it easy to forget you’re playing on a smartphone.
Another standout feature is Game HDR, which improves contrast and makes visuals more vivid and layered. Whether it’s the picturesque landscapes of Genshin Impact or the futuristic environments of APEX, the POCO F7 Ultra delivers cinematic-level immersion.
POCO’s dedication to sustained performance is evident in its thermal design innovations. The 3D dual-channel loop cooling system, paired with a “human-centric thermal architecture,” directs heat from the SoC and telephoto lens toward the top of the device, significantly reducing temperatures in grip areas. This “cool and powerful” experience distinguishes the Ultra from the Pro in a meaningful way.
Floating telephoto lens: imaging on a new level
The POCO F7 Ultra takes a substantial leap forward in dynamic photography, with its high-dynamic-range main camera pushing native 14.5 EV dynamic range and dual native ISO fusion technology. This enhances light suppression in backlit scenarios by 40%, while reducing noise in dark areas by 2.3 levels.
In sample shots at sunset on the beach, the F7 Ultra not only captures the gradient of the twilight sky but also reveals the fine textures of seashells in the shadows of rocks.
However, the true “Ultra moment” belongs to the 60mm floating telephoto lens. The F7 Ultra’s floating focus lens group covers a range from 10cm to infinity, meaning the same lens can shoot 2.5x optical zoom portraits and capture microscopic details like the compound eyes of insects at 10cm.
Thanks to its in-sensor zoom algorithm, the F7 Ultra minimizes image quality loss, outperforming some competitors’ optical telephoto lenses in detail resolution.
Extreme Performance Meets Aesthetic Design: Inspired by Xiaomi Su7 Ultra
The industrial design of the POCO F7 Ultra draws inspiration from the aerodynamic principles of high-performance race cars, blending extreme performance with elegant aesthetics. It’s the smartphone equivalent of a “street-ready supercar.”
The low-profile, quad-curved glass design mirrors the sleek and taut lines of a Su7 Ultra race car, delivering a sense of motion and tension from both visual and tactile perspectives. With 0.1mm precision curvature control, the grip comfort has been optimized by 79%, achieving a perfect balance of comfort and performance.
The new dual-finish glass craftsmanship is reminiscent of the refined carbon fiber texture of a supercar body. Combining matte and mirror effects, it delivers a dual-texture “racing vibe.” This technique uses 7-layer nano-coating technology, making the glass surface both durable and fingerprint-resistant, while the light reflection mimics the shimmer of a car engine cover under sunlight, enhancing its visual impact.
The F7 Ultra adds circular polarization technology, reducing harmful blue light peak energy by 47% while maintaining an impressive peak brightness of 3200 nits. Its LTPO 3.0 adaptive refresh rate ensures seamless transitions, making every detail visible even under direct sunlight.
The POCO Shield Glass, surpassing Corning Gorilla Glass Victus 3 in durability, ensures the screen is both beautiful and robust. Whether it’s gaming or daily use, this screen strikes the perfect balance between eye protection and stunning visuals.
Defining Ultra: A Story of Pushing Limits
From the 120W wired + 50W wireless charging combo to the diamond-cut aerospace aluminum lens rings, and from the Snapdragon 8 Elite’s brute computing power to the floating telephoto lens’ microscopic focus, every upgrade in the F7 Ultra tells the same story: “Ultra” is about redefining the user experience from every dimension.
It doesn’t settle for merely outpacing its predecessor in single parameters. Instead, it redefines the thresholds for “hardcore all-round true flagships” through the coordinated evolution of chips, imaging, thermal management, and user interactions.
The March 27 launch event promises to be a feast of hardcore innovation. Whether you’re a gamer chasing the ultimate frame rates, a photographer seeking creative freedom, or a design enthusiast demanding perfection in every detail, the POCO F7 Ultra delivers one clear answer:
“Ultra” isn’t just a marketing buzzword—it’s the result of real engineering breakthroughs, where technological idealism meets reality.
