POCO, a technology brand particularly popular with the young and tech-savvy generation, launches the POCO F8 Ultra and POCO F8 Pro, marking the brand’s official entry into the premium flagship segment. With the new F8 series, POCO presents smartphones with high performance and innovative features that aim to establish themselves in the flagship segment.
The integration of Sound by Bose technology underlines the demand for a high-quality audio experience. Both models were presented at a global launch event in Bali and promise a combination of power, design and smart software. POCO and Bose are working together to set new sound standards for mobile users.
- Top performance with Snapdragon 8 Elite Gen 5 and VisionBoost D8 chipset in the POCO F8 Ultra
- Sound by Bose technology for immersive sound with Dynamic and Balanced sound profiles
- High-resolution POCO HyperRGB display with energy-saving technology
- Up to 6,500 mAh battery with 100W HyperCharge for long battery life
Flagship performance and innovative gaming technology
The POCO F8 Ultra is considered the top model in the series and combines the dual-chip architecture of Snapdragon 8 Elite Gen 5 and VisionBoost D8 chipset for outstanding performance potential. With an AnTuTu score of over 3.9 million, it is one of the most powerful devices in its class. Gaming performance is significantly improved by features such as Smart Frame Rate up to 120 FPS, Super Resolution up to 1.5K and Game HDR.
AI Super Resolution optimizes games like Call of Duty: Mobile in real time, while LiquidCool Technology with a 3D dual-channel IceLoop system is designed for long, heat-resistant sessions. Snapdragon 8 Elite Gen 5 and VisionBoost D8 ensure smooth and stable performance even with demanding applications.
Audio and display: premium quality
The joint development with Bose brings powerful bass and clear voices to the mobile experience for the first time on a smartphone with a 2.1-channel triple speaker system. Users can choose between the “Dynamic” and “Balanced” sound profiles, which are optimized for different scenarios such as listening to music or gaming.
The POCO HyperRGB display of the F8 Ultra impresses with a complete RGB subpixel structure that consumes 19.5 percent less energy than conventional OLEDs. With new M10 lighting material, DC dimming and a minimum brightness of 1 nit, it offers a brilliant display with reduced energy consumption.Sound by Bose technology and POCO HyperRGB display thus set standards in sound and picture.
Professional photography and long-lasting battery performance
The POCO F8 Ultra is equipped with a 50 MP Light Fusion 950 sensor with OIS, which ensures high light sensitivity. The setup is complemented by a 50MP 5x periscope telephoto lens with up to 20x zoom and an ultra-wide-angle camera. Various filters and dynamic recording functions are also available for creative design. Equipped with a 6,500 mAh battery and 100W HyperCharge, the device fully charges in just 38 minutes, supported by 50W wireless charging and intelligent temperature control during the charging process.
The slightly more compact POCO F8 Pro shares many technical basics with the Ultra model, but comes with a slightly smaller 6.59-inch golden ratio display and a 6,210 mAh battery. It also has the Sound by Bose system and is equipped with powerful cooling and optimized CPU and GPU coordination for long-lasting performance. The telephoto camera offers 2.5x optical zoom, complemented by software features for creative photography.
Prices, availability and early bird offers
The POCO F8 Ultra is available in Denim Blue and Black. The storage variants include 12 GB + 256 GB for 829.90 euros RRP and 16 GB + 512 GB for 899.90 euros RRP. The POCO F8 Pro is available in Titanium Silver, Blue and Black for 649.90 euros (12 GB + 256 GB) and 699.90 euros (12 GB + 512 GB) respectively.
Early bird offers are available on Mi.com from November 26 to December 10, 2025:
- POCO F8 Ultra (12 GB + 256 GB) for 699.90 euros (discount of 130 euros)
- POCO F8 Ultra (16 GB + 512 GB) for 749.90 euros (discount of 150 euros)
- POCO F8 Pro (12 GB + 256 GB) for 519.90 euros (discount of 130 euros)
- POCO F8 Pro (12 GB + 512 GB) for 549.90 euros (discount of 150 euros)
When you buy a POCO F8 Ultra (16 GB + 256 GB) during the Early Bird phase, you will receive the Xiaomi Smart Band 9 Pro worth 79.99 euros (RRP) forfree (only while stocks last).
If you buy a POCO F8 Ultra (12 GB + 512 GB) during the Early Bird phase, you will receive the Xiaomi Gaming Monitor G27i worth 149.99 euros (RRP) forfree (only while stocks last).
With the POCO F8 series, POCO is confidently entering the premium segment and combining cutting-edge technology with an attractive price-performance ratio. The combination of modern hardware, high-quality design and innovative features makes the series a strong competitor in the upper class.POCO F8 Ultra, POCO F8 Pro, Sound by Bose technology and HyperOS 3 are pioneering elements of the product range.
