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Samsung Galaxy S26 to Galaxy S26 Ultra: First euro leak causes price shock

Shortly before the expected launch of the new Galaxy S26 series, an extensive euro price leak is causing a stir. Contrary to previous estimates, which assumed stable prices, the latest information from an EU country indicates drastic price increases in some cases. All models are said to be affected – from the Galaxy S26 to the Galaxy S26 Ultra. Even if this is still unofficial information, the rumored figures raise questions about Samsung’s future pricing strategy and could have a lasting impact on the perception of the new generation.

  • First full euro price leak for the Galaxy S26 series
  • Significantly higher entry-level prices compared to the Galaxy S25 generation
  • Galaxy S26 Ultra to cost over 2,000 euros for the first time
  • Source is considered reliable, but origin of prices remains unclear

Samsung Galaxy S26 prices: Significant jumps above the previous level

According to the leak, which is attributed to the well-known insider MysteryLupin, the prices mentioned come from Bulgaria and are clearly above the previous level of the Galaxy S series. The regular Samsung Galaxy S26 with 12 GB RAM and 256 GB storage is said to start at 1,199 euros. Compared to the German RRP of the Galaxy S25, this would correspond to a surcharge of around 240 euros. The variant with 512 GB of memory is even expected to cost 1,429 euros, which is an even more significant gap to its predecessor.

The differences are even greater with the Galaxy S26+. The entry-level configuration with 256 GB of storage is quoted at €1,499, while the 512 GB version is said to cost €1,729. This would bring the price of the Plus model much closer to previous Ultra variants. The specifications for the Galaxy S26 Ultra are particularly striking: With 256 GB of storage, it is said to start at €1,739, while the 512 GB version could cost as little as €1,969. According to the leak, the top version with 1 TB of storage is set to exceed the 2,000 euro mark for the first time and will cost 2,329 euros.

Classification and plausibility of the leaked Galaxy S26 prices

Despite the seemingly drastic figures, caution is advised. Although the leaker is considered reliable, the exact source of the price information is not known. It is also unclear what the price level of the Galaxy S25 series was in Bulgaria last year. The comparison with German RRP prices is therefore only reliable to a limited extent. In addition, VAT in Bulgaria is 20%, which is slightly higher than the German rate.

It is also interesting to note that a cheaper 128 GB version could possibly be offered again. If this is the case, the actual entry-level prices could be somewhat lower than currently rumored. Analysts had previously assumed that prices would remain stable, which makes this leak all the more surprising. It is conceivable that Samsung is pricing in rising production costs, new hardware features or a change in market positioning. However, it is also possible that these are provisional or regionally limited prices that cannot be transferred one-to-one to other EU markets.

Conclusion

The first euro leak about the prices of the Samsung Galaxy S26 series is causing discussion and calling previous expectations into question. If the information is confirmed, Samsung would significantly strengthen the premium positioning of its flagship series. However, this is still unconfirmed information with a regional reference. Official prices will only become clear at the expected launch at the end of February 2026. Until then, it remains to be seen whether the Galaxy S26 models will actually be among the most expensive smartphones in their class.

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