Samsung is apparently on the verge of a strategic partnership with the US AI start-up Perplexity AI. This was reported by Bloomberg, among others, citing insider sources. The aim is to integrate Perplexity’s AI-supported search and assistance technology into future Galaxy devices. This development could challenge the previous dominance of Google Gemini on Samsung smartphones and reshape the AI landscape in the mobile sector.
- Perplexity AI will be pre-installed on future Galaxy devices.
- Integration into the Samsung browser and possible extension of Bixby planned.
- Samsung is planning to invest around 500 million US dollars in Perplexity AI.
- The aim is to reduce dependence on Google services and strengthen its own AI expertise.
Perplexity AI as the new standard on the Galaxy S26?
The planned integration of Perplexity AI relates in particular to the upcoming Galaxy S26 series, which is expected to be launched in the first half of 2026. Perplexity AI will not only be available as a pre-installed app, but will also be deeply integrated into the operating system. This includes the option to select Perplexity as the default AI assistant and the integration of AI-supported search functions into the Samsung browser. In addition, it is being discussed how Perplexity AI technology can be integrated directly into Samsung’s own assistant Bixby.
Perplexity AI is characterized by a conversation-based search function that provides direct, quotable answers instead of just displaying links. The technology is based on advanced AI models such as GPT-4o and Claude, which enables fast and accurate information retrieval.
Strategic investment to strengthen AI capabilities
As part of the planned partnership, Samsung intends to invest around 500 million US dollars in Perplexity AI. This investment would value the start-up at around 14 billion US dollars and make Samsung one of the largest investors. With this step, Samsung is pursuing the goal of expanding its AI expertise and reducing its dependence on Google services.
The integration of Perplexity AI into Samsung devices could represent a significant change in the use of AI assistants on Android smartphones. While Google Gemini was previously deeply integrated into the Samsung ecosystem, Perplexity AI offers an alternative solution that specializes in direct and contextual responses. This could be particularly interesting for users who value fast and precise information retrieval.
Conclusion
The planned collaboration between Samsung and Perplexity AI marks a significant step in the further development of AI technologies on mobile devices. By integrating Perplexity AI into future Galaxy smartphones, Samsung could strengthen its position in the AI space while reducing its dependence on Google services. The official announcement of the partnership is expected later this year, with a possible launch of the new features in the Galaxy S26 series in 2026
