Samsung is presenting the latest generation of its Mobile AI at the Mobile World Congress 2025 (MWC) in Barcelona. The focus will be on the further development of Galaxy AI technology, which is integrated into the new Samsung Galaxy S25 series, the Galaxy A series and other smart solutions for everyday life. The aim is to embed AI even more deeply into the entire Galaxy ecosystem and enable seamless networking across different devices.
- Enhanced AI functions: Improved AI assistance with smarter voice control and optimized usage scenarios.
- Camera optimization: New AI features for creative photography and efficient image editing.
- Enhanced performance: The Snapdragon 8 Elite for Galaxy chipset provides more performance and energy efficiency.
- Galaxy A series with AI: AI functions in the mid-range for the first time with extended software and security updates.
Galaxy S25 series: AI on a new level
With the Samsung Galaxy S25 series, the company is taking mobile AI to a new level. In addition to a powerful camera and optimized performance, innovative AI features support users in their everyday lives. Advanced app integration plays a central role, enabling seamless collaboration between different applications. For example, content from YouTube videos can be summarized directly in Samsung Notes or relevant information on locations can be called up in real time.
Other highlights of the Galaxy S25 series include
- Circle to Search with Google: Easily find background information using intuitive gestures.
- Gemini Live: Real-time voice interaction for brainstorming and learning processes.
- Now Brief & Now Bar: AI-powered personalized content and recommendations.
- Drawing Assistant: Creative image editing through simple sketches.
- Gallery Search: Intelligent search for images using natural language input.
Samsung Galaxy S25 Edge: The thinnest model in the S series to date
The Samsung Galaxy S25 Edge, which is being presented as the slimmest model in the Galaxy S series to date, is arousing particular interest. The device relies on improved hardware that not only sets visual accents, but also ensures greater performance and efficiency. In combination with AI-supported features, the Galaxy S25 Edge offers an optimal balance of design and functionality.
AI for everyone: the new Samsung Galaxy A series
Samsung is bringing its AI technology to a wider audience with the new Galaxy A series. The Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G models are the first to receive AI functions that were previously only available in the high-end models. Creative image editing tools such as the object eraser and intelligent camera optimizations are particularly noteworthy. Samsung is also focusing on sustainability: the devices will receive software and security updates for up to six years.
AI in the smart home: more control and well-being
In addition to smartphones, Samsung is also presenting new AI functions for the smart home. Features such as Energy Score, Wellness Tips and Sleep Insights give users detailed insights into their well-being. Seamless integration with SmartThings and Samsung Food ensures convenient control of connected devices.
Focus on security and data protection
Data protection is a central component of Samsung’s AI strategy. The new Personal Data Engine ensures that personalized data is stored securely on the device, while Knox Vault offers additional protection against external access. This gives users full control over their data and how it is used.
Project Moohan: Samsung enters the XR world
Another highlight of the MWC is the presentation of Project Moohan, Samsung’s first Android XR headset. The headset combines multimodal AI with state-of-the-art extended reality technology to create new usage scenarios for immersive experiences. This marks a significant step towards context-based and personalized XR applications.
AI-powered network technology for the future
In addition to the device innovations, Samsung will showcase its latest developments in network technology. The CognitiV Network Operations Suite (NOS) uses AI to optimize and automate networks. Visitors to the MWC will also gain insights into the virtual RAN solution (vRAN) and various 5G applications for companies. A particular focus will be on private 5G networks, which have been tested in cooperation with Hyundai to improve the battery life and energy efficiency of IoT devices.
Conclusion: AI as a central component of the Galaxy ecosystem
With its latest mobile AI, Samsung is focusing on a deeper integration of artificial intelligence into the entire Galaxy ecosystem. The innovations presented at MWC 2025 illustrate that AI not only improves the devices themselves, but also optimizes the digital experience. While the new Galaxy S25 series impresses with advanced AI support, the Galaxy A series makes these technologies accessible to a broader user group. Complemented by smart home solutions and secure network technologies, Samsung shows how AI is helping to shape the future of the mobile and connected world.
