The new 2026 Samsung TVs are now available in German stores and are celebrating their market launch with a string of top ratings. The focus is on Micro RGB, a new premium technology that fully covers the BT.2020 color space for the first time. In addition, the OLED lineup has expanded to four models, and the soundbars have been redesigned.
Key Points at a Glance
- Micro RGB replaces the previous Neo-QLED and QLED series in the premium segment. The top-of-the-line model is the R95H, and the entry-level model is the R85H.
- 100% BT.2020 color gamut —certified by VDE and confirmed by independent measurements.
- The OLED lineup expands to four models: S85H, S90H, S95HF, and the design-focused OLED S99H.
- The HW-Q995GH soundbar leads the audio portfolio, along with the Music Studio 7 and 5 Wi-Fi speakers.
- Prices range from the 55-inch R85H at around 1,899 euros to the 100-inch R85H at about 12,999 euros.
Samsung had already unveiled this generation at CES 2026 in Las Vegas. At the time, a 130-inch giant in particular made headlines. The devices have since arrived in German living rooms, and the trade press has long since put them through their paces in testing labs. We’ll break down what’s truly new and for whom the upgrade is worth it.
Micro RGB: The New Cornerstone of Samsung’s 2026 TV Portfolio
Micro RGB is a backlighting system consisting of individual red, green, and blue LEDs, each smaller than 100 micrometers and capable of emitting light independently of one another. Instead of relying on blue LEDs with color filters, as in traditional LCDs, Samsung mixes the colors directly at the light source. A dedicated AI engine controls the entire system.
The effect is particularly noticeable in colors. Samsung touts full coverage of the BT.2020 color space, and this isn’t just a marketing claim. The editorial team at 4kfilme.de was able to confirm this figure through its own measurements—a feat that many high-end Mini-LED, WOLED, or QD-OLED devices from recent years have failed to achieve, or have only managed with compromises in brightness.
In the premium segment, Micro RGB is replacing the previous Neo-QLED and QLED series. By 2026, only two QLED series will remain in the mid-range. Samsung is pursuing a clear strategy here: the focus isn’t on setting the next brightness record, but on color intensity and contrast.
R95H and R85H: Two Series, Two Target Audiences
The Micro RGB lineup is divided into two series. The R95H is the top-of-the-line model with more dimming zones, higher brightness, and a more powerful processor (Micro RGB AI Engine Pro). The R85H serves as the entry point to the technology but covers a wider range of screen sizes.
Prices and Sizes of the Micro-RGB Series
| Series | Size | MSRP (approx.) |
|---|---|---|
| R95H | 65 inches | €4,399 |
| R95H | 75 inches | €5,899 |
| R95H | 85 inches | €8,899 |
| R85H | 55 inches | €1,899 |
| R85H | 65 inches | €2,799 |
| R85H | 75 inches | €4,299 |
| R85H | 85 inches | €5,999 |
| R85H | 100 inches | €12,999 |
The positioning is intriguing: The R85H starts at a lower price than many OLEDs, while the R95H competes as a high-end alternative against the most expensive OLEDs. If you’re already considering a large Samsung screen, you’ll find more details about the XXL model in the background section of our report on the world’s first 130-inch Micro-RGB TV.
OLED 2026: Four Models Instead of Three
In addition to Micro RGB, Samsung is expanding its OLED lineup. For the first time, there are four models to choose from, ranging from entry-level to designer pieces. This covers a much wider range of budgets and living room needs than before.
| Model | Category | Highlight |
|---|---|---|
| S85H | Entry-level | Most affordable OLED in the lineup |
| S90H | All-rounder | Strong overall package, praised by tech reviewers |
| S95HF | Top-of-the-line | Awarded “Masterpiece” status by AREA DVD |
| S99H | Design OLED | According to Computer Bild, one of the best TVs of 2026 |
For many, the S90H is likely the most interesting contender. Netzwelt attests that it offers a well-rounded package featuring a good picture, powerful sound, smart home connectivity, and a wealth of streaming options—all without the price tag of a flagship model. If you want to take a closer look at energy consumption, you’ll find helpful context in our earlier article on how Samsung plans to make OLEDs more energy-efficient.
Soundbars and Wi-Fi Speakers: Powerful Sound for Home Theater
The picture needs the right sound to go with it. The top-of-the-line HW-Q995GH succeeds the highly rated HW-Q995GF from 2025. hifi.de highlights its room-filling sound, while Netzwelt also notes its comparatively compact design.
Samsung is also launching the Music Studio 7 and Music Studio 5 Wi-Fi speakers. Netzwelt attests to their immense spatial depth, which makes some soundbars pale in comparison. All audio devices are optimized for the new TVs, ensuring that picture and sound work together as seamlessly as possible.
Micro RGB or OLED: Which Is Right for You?
The short answer: OLED excels with perfect black levels and viewing angles, while Micro RGB stands out for its brightness, color volume, and large screen sizes. If you watch a lot in bright rooms, prefer color-rich HDR content, or favor large screen sizes starting at 75 inches, Micro RGB is a good choice. For dark home theaters and nuanced black levels, OLED remains the top choice.
It’s also interesting to look beyond the horizon: Samsung isn’t alone. Sony is pursuing a similar goal with its own RGB approach, as our article on Sony’s True RGB Mini LED technology shows. And Philips is also in the mix, for example with the OLED+950 featuring a Primary RGB Tandem panel. This makes 2026 an exciting year in the premium TV market.
Frequently Asked Questions About Samsung TVs in 2026
What is Micro RGB in Samsung TVs?
Micro RGB is a backlighting system consisting of individual red, green, and blue LEDs measuring less than 100 micrometers. They light up independently of one another and are controlled by an AI engine, enabling 100% BT.2020 color gamut and very rich colors.
Is Micro RGB better than OLED?
It depends on the application. Micro RGB excels in brightness, color volume, and large screen sizes. OLED remains ahead in terms of absolute black levels and viewing angles. Both are premium technologies with different focuses.
How much does the Samsung R95H cost?
According to AREA DVD, the R95H’s MSRP starts at around 4,399 euros for the 65-inch model and goes up to about 8,899 euros for the 85-inch model. Current street prices may be lower.
Conclusion: Samsung’s 2026 TV lineup prioritizes color over just brightness
With the Samsung TV 2026 lineup, the manufacturer is clearly shifting its focus toward color and picture quality. Micro RGB is the most exciting innovation, the expanded OLED portfolio makes the selection easier, and the soundbars round out the home theater experience. Early review scores are consistently strong. If you’re looking for a large, bright, and vibrant TV, you should check out Micro RGB. For classic home theater, OLED remains the solid choice.
Sources: Samsung Newsroom
