SaveFamily is now officially available on the German market. According to the company, the Spanish manufacturer of GPS smartwatches for children and seniors already serves over one million families in 43 countries and is now bringing its product line to Germany directly through a German online store and Amazon.de. The focus is on children’s smartwatches that allow parents and children to stay in touch and track each other’s location—all without a traditional smartphone.
In a nutshell:
- SaveFamily is based in Spain and has been on the market since 2018, focusing on GPS watches for children ages 4 and up and for seniors.
- Two children’s series are launching in Germany: Kids (ages 4 to 8, Iconic Plus 2 model, starting at 139 euros) and Junior (ages 9 and up, SaveWatch Plus 2 model, starting at 139 euros according to the manufacturer’s store).
- Features: Phone calls, WhatsApp, GPS tracking with safety zones, SOS button, and some models include a camera and Spotify.
- Available directly from the German SaveFamily store and via Amazon.de.
- According to the company, SaveFamily most recently generated 11.5 million euros in revenue, an increase of 21 percent.
Who is behind SaveFamily?
SaveFamily was founded in Spain in 2018 and specializes in a niche market: age-appropriate technology designed to give children and older adults greater safety and independence in their daily lives without putting them directly in front of a smartphone. The company is part of investor ABE Capital’s portfolio and, according to its own figures, operates in 43 countries.
According to a report by the Spanish trade publication Redes Telecom, SaveFamily’s international business grew by 78 percent in the first half of 2026. Annual revenue climbed to 11.5 million euros (up 21 percent), the number of watches sold rose by 23 percent, and the number of SIM contracts for the integrated mobile connectivity grew by as much as 87 percent. The workforce grew by one-third during the same period.
CEO Jorge Álvarez views the move into Germany as a strategic one: “Germany is a strategically important market for SaveFamily. More and more families are looking for digital solutions that enable safety and communication without exposing children to smartphones and social media at an early age.” Speaking to Redes Telecom, he also emphasized that the company is entering the market with proof that Spanish technology can compete at the highest level.
However, the brand isn’t entirely new in this country: Individual SaveFamily models, such as the SaveWatch+, were already available on Amazon.de, in some cases even bundled with a Telekom SIM card. With its official market entry, the company is now setting up its own German online store and direct support, and, according to its own announcement, plans to establish retail partnerships in the coming months.
GPS Watches for Kids Instead of Early Smartphones
The core of the product line consists of GPS watches for children. The idea behind this isn’t new—competitors like Xplora take a similar approach—but given the ongoing discussion about screen time and social media among children, it remains relevant: parents and children should be able to stay in touch without needing a full-fledged smartphone with unlimited internet access.
SaveFamily divides its children’s product line into two age groups, which differ in their range of features.
Kids (ages 4 to 8): Iconic Plus 2
The Kids series is stripped down to the essentials: phone calls, GPS tracking, and an SOS button take center stage, along with operation that’s as simple as possible for the youngest users. According to the manufacturer’s online store, the current model, the Iconic Plus 2, costs 139 euros and also includes WhatsApp, Spotify, a basic camera, and health features such as heart rate monitoring.
Junior (ages 9 and up): SaveWatch Plus 2
The Junior series is aimed at older children and teens and offers more features: WhatsApp messaging, music streaming via Spotify, and a built-in camera are designed to allow for a bit more independence without immediately granting full access to social media. According to SaveFamily, the SaveWatch Plus 2 was named “Best European Smartwatch” at the 2024 European Technology Awards and is one of the company’s best-selling models.
| Model | Iconic Plus 2 | SaveWatch Plus 2 |
|---|---|---|
| Target Audience | Ages 4 to 8 | Ages 9 and up |
| Price | Starting at €139 | Starting at €139 |
| Display | 1.85 inches, Full HD touchscreen | AMOLED with Gorilla Glass |
| Connectivity | 4G/3G, Wi-Fi, Android 8.1 | 4G, SIM card with data plan required |
| Communication | Phone calls, video calls, WhatsApp | Phone calls, WhatsApp |
| Location tracking | GPS, Wi-Fi, LBS, safety zones | GPS, Safety Zones |
| Camera | 0.3 MP | 2 MP with video |
| Music | Spotify | Spotify |
| Water resistance | IP67 | IP68 |
| Battery | 850 mAh | N/A |
Both models run on the SaveFamily app, where parents can share contacts, set up safety zones, and view the device’s location.
Also Designed for Seniors
In addition to families with children, SaveFamily targets a second audience: older adults who want to live independently for as long as possible, while giving their loved ones a little more peace of mind. The smartwatch for seniors features GPS tracking, an SOS button, fall detection, and medication reminders. The interface is intentionally kept simple so that even users who aren’t very tech-savvy can get the hang of it quickly.
Data protection: Servers in Europe, free app
All smartwatches are controlled via the central SaveFamily app, which parents or family members use to manage location, contacts, and settings. According to the company, all personal data is processed in compliance with the GDPR and stored exclusively on servers in Europe. The app itself is free and, according to the manufacturer, ad-free—a detail that’s certainly not insignificant for a product handling children’s data.
Pricing and Availability in Germany
The products are now available in the German SaveFamily online store at savefamilygps.com/de as well as on Amazon.de. Starting prices are around 139 euros per watch; in addition, a SIM plan is typically required for the mobile data connection, without which GPS tracking and WhatsApp will not work.
Conclusion
With its launch in Germany, SaveFamily is entering a market where GPS watches for children are no longer a niche product—but one that is far from uncontested. For those looking for an alternative to a child’s first smartphone, the Iconic Plus 2 and SaveWatch Plus 2 offer two models with clearly distinct feature sets for different age groups, plus a senior version for the other side of the family. Whether the promise of security, ease of use, and European data storage holds up in everyday life remains to be seen once the first devices are in use here in Germany.
