The AI platform OpenAI could soon be integrating one of its most impressive technologies directly into chat. According to reports, the company is planning to make its Sora video generation model available directly in ChatGPT in the future. This would allow users to generate videos just as easily as text or images – directly from a conversation. The integration could not only expand the usage options of ChatGPT, but also give the standalone Sora product new momentum.
- Sora video generation to be integrated directly into ChatGPT
- The aim is to increase the user base from around 900 million to over one billion
- The standalone Sora app is to remain in place
- Video generation could be monetized via credits or paid models
Sora Video Generation in ChatGPT could significantly expand AI content
The possible integration of Sora Video Generation into ChatGPT would represent a significant step in the development of generative AI. So far, the model has mainly been used via a standalone application that has received attention for realistically generated videos since its launch in 2025. With integration into ChatGPT, the technology could reach significantly more users.
The main advantage of such a move is the immediate availability within an already heavily used ecosystem. ChatGPT is one of the most widely used AI applications worldwide and had around 900 million weekly active users at the beginning of 2026. Integrating video generation could further increase this figure and possibly exceed the one billion user mark.
In practice, this would mean that a user could simply describe a scene – such as a short film sequence, an animation or a visual explanation – and the AI would automatically create a video from it. This would allow the platform to cover various areas, including content creation, social media production, marketing or visual tutorials.
Despite the planned integration, the standalone Sora app will remain in place. This received a lot of attention when it was launched, but lost popularity over time. One of the reasons for this was the restrictions on the number and type of videos that could be generated. The integration into ChatGPT could therefore give the model a new role within the AI ecosystem.
Costs, infrastructure and potential monetization
However, the technical implementation of Sora Video Generation in ChatGPT also poses a considerable challenge. Video generation is considered to be particularly computationally intensive, as significantly more data has to be processed compared to text or images.
For developers using the model via the API, OpenAI currently charges around 0.10 US dollars per second for a 720p video. In the standalone Sora app, users were at times able to use up to 30 free video generations per day before additional credits were required.
If these functions are available directly in ChatGPT in the future, usage could increase significantly – and with it the infrastructure costs. According to estimates, OpenAI plans to spend more than 225 billion US dollars on inference costs between 2026 and 2030. This term describes the expenses for the operation and calculation of AI models in ongoing use.
To offset these costs, the company could use various monetization models. These include, for example, credits for video generation, premium functions or additional creative content. Collaborations with media companies to make well-known characters or brands available for AI videos would also be conceivable.
Another potential advantage of integration is the standardization of AI tools. ChatGPT already offers functions for text, image and data processing. With integrated video generation, the platform would become an even more comprehensive tool for creative and professional applications.
Conclusion
The possible integration of Sora Video Generation into ChatGPT could take generative AI another step forward. In future, videos could be created directly from a chat interaction – similar to text or images today. At the same time, OpenAI would position its platform more strongly as a central creative and production environment. There are no official details on the launch date yet, but an implementation could significantly expand the range of functions of ChatGPT.
