Tesla’s sales figures in Europe have suffered a significant slump. In Germany, for example, new registrations fell by 59 percent in January, while the overall market for electric vehicles grew by more than 50 percent. The US manufacturer recorded similar declines of 63 percent in France and 38 percent in Norway.
The most important facts about Tesla’s low in a nutshell
- Tesla new registrations in Germany down 59 percent
- Total electric vehicle market in Germany grew by over 50 percent
- Similar declines in other European countries
Political statements by Elon Musk
Tesla was once regarded as a real savior in the field of electromobility in Europe. However, the US company is currently experiencing a historic low, as reported by the New York Times, among others. The electric car manufacturer’s sales figures have plummeted. There are probably several reasons for this. One major factor for the decline is likely to be the political commitment of CEO Elon Musk.
The native South African not only actively supported the newly elected US President Donald J. Trump financially during his election campaign. He has also been given a position in his new administration. Musk is to massively streamline the US government apparatus in order to save money. However, the tech billionaire is also involved in questionable political collaborations outside the USA. In Germany, for example.
His support for the right-wing populist AfD, including an interview with party leader Alice Weidel and a guest appearance at an election campaign event, met with widespread criticism. This political positioning could have had a negative impact on Tesla’s image in Europe. Many Tesla owners have a suitable response ready. Car stickers with the words “I BOUGHT THIS BEFORE ELON WENT CRAZY” (€ 8.50 *) are currently in great demand.
Growing competition and outdated Tesla model range
But there are also possible causes beyond the questionable political commitment of the Tesla boss. The manufacturer is facing increasing competition in Europe from other manufacturers who are launching new and attractive electric vehicle models on the market. While companies from the Far East and Europe are launching successful new models, Tesla has not presented any new vehicles in Europe for some time. This outdated model range could lead to potential customers migrating to other brands.
Conclusion
The combination of Elon Musk’s controversial political involvement and increasing competition from other electric vehicle manufacturers has apparently led to a significant decline in Tesla sales in Europe. It remains to be seen how the company will respond to these challenges and whether future model updates or strategic adjustments can halt the downward trend.
