
Samsung’s strategy for the future of storage
Samsung remains a leading player in the storage segment and is pursuing a clear strategy: high-performance storage for AI applications, gamers and professional content creators. In a blog post, the company has now commented on the future of storage and upcoming trends.
With the introduction of PCIe Gen 5.0, the company is focusing on faster interfaces and more powerful storage solutions that meet the increasing requirements of AI PCs.
Nevertheless, PCIe Gen 4.0 remains relevant. According to Samsung’s market analyses, this interface technology will continue to dominate and account for around 60% of all internal SSDs sold. Particularly noteworthy is the 990 EVO Plus, which impresses with sequential read and write speeds of up to 7,250 MB/s and 6,300 MB/s respectively. Even more powerful is the 990 PRO, which accelerates gaming and content creation processes with up to 7,450 MB/s (with heatsink) and 6,900 MB/s (without heatsink).
Revolution through PCIe Gen 5.0 and proven NVMe technology
- Samsung continues to focus on fast NVMe SSDs and expands its portfolio for AI PCs and gaming applications.
- PCIe Gen 5.0 is finding its way into more and more end devices and enables an even higher data transfer rate.
- NVMe SSDs with PCIe Gen 4.0 remain the market leader, with an expected sales rate of 60%.
- Handheld gamers can look forward to exclusive memory cards with Sonic the Hedgehog™ design.
External storage media for maximum flexibility
In addition to internal SSDs, Samsung offers a wide selection of external storage media. Particularly noteworthy are portable SSDs (PSSD) such as the T9, T7 and T7 Shield models. These compact storage solutions offer up to 4 TB capacity and rely on a fast USB 3.2 Gen2 interface. This makes them versatile – whether for laptops, smart TVs or mobile devices.
The memory card range is also being expanded: with the new EVO Plus (2024) 1 TB and PRO Plus (2024) 1 TB, Samsung is launching high-performance microSD cards that are particularly suitable for tablets, cameras and consoles.
Gaming storage: higher capacities and limited editions
Gaming remains a key focus for Samsung. In addition to high-performance SSDs, the company is launching a special edition of memory cards with Sonic the Hedgehog motifs. These are available in capacities from 128 GB to 1 TB and combine top technical performance with collector’s value for fans.
Samsung aims to further expand its market position in the gaming segment through strategic partnerships and close cooperation with the community. This includes not only innovative storage solutions, but also targeted marketing measures such as bundle offers and collaborations with influencers.
Conclusion: Samsung remains the innovation leader
With the introduction of PCIe Gen 5.0, the further development of proven technologies and a strong focus on gaming and AI applications, Samsung remains one of the leading storage providers. Thanks to a broad portfolio of internal and external storage media, the company will continue to play a central role in the storage market in 2025.
The new storage solutions should be available in the coming months – exact prices and release dates are expected to follow soon.