Tidal is raising its prices: Starting August 3, 2026, the individual subscription in Europe will increase from 10.99 to 12.99 euros per month, and the family subscription will rise from 16.99 to 21.99 euros. This is the music streaming service’s first price increase in about three years. All existing customers who signed up directly with Tidal are affected. The new price will be charged automatically starting with the first payment on or after the effective date.
Key Points at a Glance
- New price effective August 3, 2026, charged on the first billing date on or after that date.
- Individual subscription: 10.99 € → 12.99 € (+2 €).
- Family subscription (up to 6 users): €16.99 → €21.99 (+€5).
- The DJ Extension remains at 9 euros; the student rate was not included in the announcement.
- If you no longer wish to pay this amount, you must cancel before the next payment is charged. Otherwise, the subscription will automatically renew at the new price.
An overview of the new Tidal prices effective August 2026
Tidal is currently notifying its customers via email about the price increases. The new monthly prices for Europe are as follows:
| Subscription Plan | Previously | Starting August 3, 2026 | Surcharge |
|---|---|---|---|
| Individual (Single Subscription) | €10.99 | €12.99 | +2.00 € |
| Family (up to 6 users) | €16.99 | 21.99 € | +5.00 € |
| DJ Extension (Add-on) | 9.00 € | €9.00 | unchanged |
The family plan is hit much harder by the five-euro-per-month increase than the individual plan. The student plan (previously 5.49 euros) does not appear in the announcement and appears to remain unchanged for now. Nothing is changing for the DJ add-on, which is aimed at users with compatible DJ hardware and software.
For context: In the U.S., according to Tidal’s pricing page, the individual plan is increasing to $11.99, not $12.99 as reported in some articles. The European prices in euros are independent of this and remain at the amounts listed above. Tidal provides the official explanation in its support section.
Why is Tidal getting more expensive?
Tidal justifies the move by stating that it wants to continue investing in compensation for artists and rights holders and to be able to finance new features and high sound quality. The service is part of Jack Dorsey’s Block Group (formerly Square) and has positioned itself for years as a provider offering comparatively high royalties with a focus on independent musicians.
Whether the additional revenue actually reaches the artists or primarily serves to pad the bottom line is difficult to verify from the outside. The fact is: Tidal is thus joining a trend that has swept the entire industry. As recently as 2024, the service had simplified its pricing plans and eliminated the expensive HiFi Plus tier.
Tidal Price Comparison: Spotify, Apple Music, and Others
At 12.99 euros, Tidal is now on par with Spotify Premium in terms of price and sits above several competitors who now offer lossless streaming at no extra charge. That was precisely Tidal’s trump card for a long time: HiFi at the price of a standard subscription. That advantage is now melting away.
| Service | Individual Subscription / Month | Lossless (Hi-Res) |
|---|---|---|
| Tidal (as of August 3, 2026) | €12.99 | Yes (Hi-Res FLAC, Dolby Atmos) |
| Spotify Premium | €12.99 | No (announced only) |
| Apple Music | €10.99 | Yes (Lossless + Hi-Res) |
| Amazon Music Unlimited | €10.99 (€9.99 with Prime) | Yes |
| Deezer | €11.99 | Yes (Lossless) |
Apple Music and Amazon Music are noticeably cheaper at 10.99 euros following the price increase and also offer lossless quality. Deezer falls in the middle at 11.99 euros. Although Spotify costs the same, it still hasn’t rolled out its Hi-Fi offering—promised for years—on a widespread basis. So if you’re bothered by the price hike, there are definitely alternatives. Incidentally, Tidal wasn’t the first service to raise prices in 2025: Spotify’s 2025 price hike also sparked debate.
What You Can Do Now as a Tidal User
You only need to take action if you don’t want to pay the new price. You have three options:
- Do nothing: Your subscription will automatically continue at the new price starting with the first charge on or after August 3.
- Cancel: If you want to cancel, do so before your next billing date at account.tidal.com. You’ll retain access until the end of your current subscription period.
- Switch or share: A family subscription significantly lowers the price per person.
If your subscription is through Apple or Google, the respective platform will notify you separately as soon as the price change for your plan takes effect.
FAQ on the Tidal Price Increase
When do the new Tidal prices take effect?
The new prices take effectonAugust 3, 2026. The higher amount will be charged for the first time on or after that date. Until then, you’ll pay your current price.
How much will Tidal cost starting in August 2026?
The Individual subscription will cost 12.99 euros instead of 10.99 euros, and the Family subscription will cost 21.99 euros instead of 16.99 euros. The DJ Extension remains at 9 euros per month.
As a Tidal subscriber, do I need to do anything?
No. If you don’t take any action, your subscription will automatically continue at the new price. You only need to take action if you want to cancel or switch plans.
Can I cancel my Tidal subscription?
Yes. You can cancel your subscription before the next charge at account.tidal.com. Your access will remain active until the end of the current billing period.
Is Tidal now more expensive than Spotify or Apple Music?
At 12.99 euros, Tidal is just as expensive as Spotify Premium, but more expensive than Apple Music and Amazon Music Unlimited (both 10.99 euros) as well as Deezer (11.99 euros).
Is the price for the DJ Extension also going up?
No. The additional fee for the Tidal DJ Extension is not affected by the price increase and remains at 9 euros per month.
Conclusion: Is Tidal still worth it after the price increase?
The Tidal price increase is less of a blow than a look at the competition. Two euros more per month is manageable, and with a family subscription, the five-euro jump is put into perspective when divided by six. The real problem: Tidal is losing its most important advantage—namely, hi-fi sound at a competitive price. If you want lossless music, you can now get it on Apple Music or Amazon Music for two euros less.
For audiophiles with a good sound system, Tidal remains a strong choice nonetheless, especially thanks to Hi-Res FLAC, Dolby Atmos, and its artist-friendly approach. For everyone else, it’s worth doing a thorough price comparison starting in August. The good news: You have until August 3 to decide at your leisure.
